Should College Athletes Get Paid Term Paper Example | Topics and Well Written Essays - 1000 words

Should College Athletes Get Paid - Term Paper Example Setting aside for the now that college athletes who participate in the more popular sports such as football and basketball earn millions of dollars for their respective college and that non-athletic students gain from these financial benefits as well, athletes, by virtue of their demanding schedule, are deprived of the ability to earn while they learn and because of this reason alone should be compensated somewhat. The amount of a stipend is debatable but a reasonable amount of, for example, $200 per month is hardly exorbitant. This discussion will examine the reasons why college athletes receive pay. Both the universities and the NCAA make millions of dollars each winter from the bowl games following the regular football season, a sum that doesn’t include the share individual conferences enjoy. Now add up concession and ticket proceeds, merchandise sales and money gained from corporate sponsorships that without the existence of sports would not be available to a university ev ery year. Those millions come from one month’s revenue from one sport. The college athletes understand that their efforts produce many millions of dollars for their schools but they are not allowed to make even pocket change while giving their all for their team. Athletes are subjected to the most meager of a life under current NCAA rules. Meanwhile, they observe other students with enough spending money at least for an occasional burger and their coach making a multi-million dollar income but know that it is them who are the ones that making the biggest sacrifice. When a college athlete or their family is experiencing financial difficulties as is the instance in many situations, the pressure to leave school to try a professional career is enormous. What would inspire a student-athlete in this predicament to remain in school if they were presented with a chance to earn what even a minor league salary or a backup role at the top league level may offer? Moreover, college athlet es face the perpetual threat of a career ending injury. This has ended the dreams of many for a professional career but, more tragically, also ends their academic career too. (Chaisson, 2001). There undoubtedly is a disparity between athletes and non-athlete students which is not in favor of the athlete. For example, college students who are engaged in extracurricular pursuits other than athletics, musicians for instance collect scholarships and can perform for their college’s symphony whether they or not they are academically eligible. They are also able to perform and make money in a professional band or orchestra while enrolled at school. By contrast, if athletes did this, they would lose their scholarship, be kicked out of school and most likely end any chance of playing professional sports. Furthermore, a music student is able to earn a music degree and even for a specific instrument. â€Å"A football or basketball major is unheard of, much less a major in playing quart erback or strong forward. Athletes are scrutinized for getting any type of job while on scholarship for their school. Getting paid to play or work in football would be sacrilege† (Chaisson, 2001). Student athletes represent of a unique sector of the school’s population. Much more is required of them. Athletes spend much more time and effort than general population students and are relentlessly challenged with balancing academics, athletics and social

Yahoo Versus Survivors of the Holocaust Essay Example for Free

Yahoo Versus Survivors of the Holocaust Essay The case Yahoo versus Survivors of the Holocaust is based on a lawsuit that was made by a group of French Nazi concentration camp survivors against the website yahoo.com for the auction of Nazi materials and other hate related contents. The Holocaust survivors sued the company in a French court after the US based Yahoo Company refused to respond to the warnings block access to neo-Nazi contents on its US based servers. The case was targeted towards accusing CEO of Yahoo Timothy Koogle as responsible for the controversial auctioning of Nazi artifacts on the Yahoo website and if he is found guilty he faces potential incarceration in France. The case also provides information on the dot.com crash which had a negative impact on Yahoo’s performance which experienced serious decline alongside other companies in the advertising budget. In April 2001, Yahoo suffered a 42% decline in advertising revenue which led to mass exodus of the company’s leading staff and threatened to replace Koogle. The case also point out that Yahoo France which was established in 1996 as a subsidiary of Yahoo International shares similar organizational structure, same look, and tailored its contents according to local tastes. It is therefore, a shared system whereby information that comes up on the company’s US site also shows up on the French site. Thus, there was a challenge in creating a global brand that is able to adapt to suit local tastes. In this case, the challenge of a shared website has led to a lawsuit which was put together in April 2000. La Ligue Contre le Racisme et l’Antisemitisme (LICRA) and the French Jewish Students filed a lawsuit against the US based company Yahoo, for posting Nazi-era contents for sale on the company’s auction site. Yahoo responded to the lawsuit by countersuing LICRA with the US District court for violating of constitutional rights of free speech in the US. Analyze the opportunities and threats of Yahoo establishing subsidiaries in foreign countries which maintain majority ownership. Yahoo International has developed subsidiaries that are suitable for the company image as a major MNC working in Information Technology (IT). The company is establishing subsidiaries in foreign countries around the world so that they can maintain majority ownership. For instance, in Yahoo France, the contents are tailored to fit local culture through specific contents such as sports categories focused on Tour de France, world cup soccer and the French Decathlon; while in the UK these categories focused on rugby, cricket, and equestrian events. Yahoo subsidiaries also enjoy the opportunities of majority ownership which allows the MNC to benefit from IT advancement and ease of transportation which makes it easier for the home and host country to have an effective international business. An example of the expected experience of Yahoo subsidiaries right to maintain majority ownership is similar to MTV network International, the music channel operation that reaches 1 billion people in 18 different languages and 164 countries; MTV management assures host countries that they are not in the business of exporting American culture, they point out their policy of 70% local content (Fatehi, 2008). Like MTV Network International, Yahoo International is advance in that it has developed 24 international sites in 13 languages, in each of its international markets Yahoo built independent directories of local language websites and other contents. The company yahoo is able to benefit this way by attracting 40% users from foreign countries. Nonetheless, the threats of having Yahoo in foreign subsidiaries which maintain majority ownership is that they risk having problems of hosting contents that are not culturally acceptable such as in the case of the Nazi artifacts showing up on the company’s French website and thereby signaling dispute due to local culture. The French representatives, primarily LICRA finds Yahoo as supporting unlawful act of hosting Nazi and other hateful contents which is against the Nazi Symbols Act. The symbols associated with Hitler’s Nazis are attractive to bigots on the Web because they suggest anti-Semitism in an immediate, forceful way to the general public (Poisoning the Web, n.d.). Based on the conflict in thoughts between the US based company and their French subsidiary, there are risks that are involved in providing foreign subsidiaries or their communities’ with the authority to accuse the company’s actions. According to the claim of Yahoo their intentions appear innocent. Thus, Yahoo is able to take a stance to protect their Freedom of Speech so that they do not experience continued accusation associated with hateful contents. Yahoo calls for protection of the First  Amendment of the US Constitution which includes the most basic component of freedom of expression, the right of freedom of speech, the right to freedom of speech allows individuals to express themselves without interference or constraint by the government (First Amendment, 2010). The information on the First Amendment of the US Constitution is important for Yahoo to use in defense of the risks that they could experience from their accusers who have consider them as disobeying th e Anti-Nazi Act and French laws that prohibited the display of Nazi contents and other hateful material. Analyze Yahoo’s social responsibility from a stakeholder perspective Yahoo’s social responsibility in this case will have a negative effect on the stakeholder perspective and their capacity for prosperity due to the conflict laid out in the lawsuits by Yahoo and LICRA. Yahoo is responsible for providing social responsibility to their customers, by providing safe products at reasonable costs. However, Yahoo was accused of showing auctions of Nazi contents on the companys U.S.-based Website which was accessible by French users and thus Yahoo was condemned by French Holocaust survivors. Yahoo’s social responsibility is also negative due to its acts that are found by LICRA as disobeying local laws and customs. Yahoo made progress in a countersuit against LICRA which accused that the French’s decision was in violation of the Communication, Decency Act, and Article 19 of the International Covenant on Civil and Political Rights, Article 10 of the convention for the Protection of Human Rights and Fundamental Freedoms, Article 19 of the Universal Declaration of Human Rights. Yahoo’s countersuits provide stakeholders with confidence in the organizations ability to overcome the constraints of the lawsuit. Yahoo’s stance in taking on a countersuit is a strong defense which creates opportunity to regain respect for the company and their stakeholders without acknowledging a prejudice intent or reference to Nazi auctions. Take a position on whether Yahoo acted in a manner that was ethically and socially responsible. In the case Yahoo versus survivors of the holocaust who is particularly Jewish students, the company did not meet the high expectancy level of ethical and social responsible standards. This is due to the auction of materials that are intolerant. The web displays of Nazi contents and other  hateful materials which were found on Yahoo website are unethical and unlawful. MNCs are responsible to act in a social responsible way; this includes operating within a certain parameter. There is thus a demand for the company to react quickly toward such contents of hate so that they will protect the company’s image and mission without experiencing accusation. Neo-Nazis use the Web to market merchandise, selling items emblazoned with the instantly recognizable symbols of Hitler’s Nazi party†¦ Like the T-shirt a music fan might buy at a rock concert, one shirt reads Adolf Hitler European Tour 1939 1945(Poisoning the Web, n.d.). Based on such negative intents, Yahoo is obliged to take serious future steps to isolate neo-Nazi contents from the website to protect the company’s image and promote social responsibility and ethics by condemning those that misuse the web to spread hate. Besides excluding Nazi-era memorabilia from the company’s French-language portal, formulate two additional business strategies to address the issues faced by Yahoo as well as the risks associated with implementing those strategies. Besides excluding Nazi era memorabilia from the company’s French language portal, it is important that Yahoo applies additional business strategies to address the issues faced by the company. One strategy that could benefit the organization is the Strategic planning which is the alignment of organizational capabilities with anticipated environmental changes in the pursuit of goal attainment (Fatehi, 2008). This strategy is important because it will provide Yahoo with the understanding of their environment and the forces that are likely to determine how they secure resources and achieve goals. However, there is a downside to this strategy and it is the risks involved in planning strategy which is somehow limited to the extent of difficulties that can occur as Yahoo expands globally. The multiplicity of cultural, sociopolitical, legal, and economic environments creates quantitative and qualitative difficulties (Fatehi, 2008). The problems that are likely to arise from Yahoo’s internationalization are risky and there is a chance that the firm will experience additional complexity that is outside of their strategic planning due to new problems can be a burden to the MNC. Cultural aspects of strategy are important strategies and will be the second business strategy that will address Yahoo’s problems in their foreign  markets. This strategy is important because culture plays a vital role in controlling MNCs to better support them in achieving their goals (Fatehi, 2008). In most business situations individuals are expected to apply self control and abide by culture norms. Cultural aspect of strategy is an important influence in determining the firm’s role in globalization and controlling its foreign operations. The risks of applying culture aspects of strategy is that the cultural difference are vast and vary in concept. Thus, there is a demand for Yahoo to meet cultural differences particularly by understanding the thoughts of foreign cultures. Without understanding the mentality and beliefs of a certain culture where they operate, Yahoo is likely to reencounter difficulties similar to the Nazi artifacts auction. Thus, the risk of cultural aspects of strategy will develop difficulties due to complications from various cultural differences which should be control in order to promote the company’s international objectives. Predict the consequences had Yahoo complied with LICRA’s initial demands. There would have been limited consequences for Yahoo if they had complied with LICRA’s initial demands to remove Nazi contents from their website. Instead, Yahoo initially responded that they had complied with French law on this issue and that there website did have a display or auction of hateful contents or Nazi materials. The case was initially made by LICRA charging Yahoo with illegally hosting auctions of Nazism, thereafter, the French court gave Yahoo a warning to block French residents from viewing Nazi auction or face fines. Yahoo adhering to LICRA would have violated their constitutional rights to protect free speech in the US Constitution. Thus, Yahoo would risk having to address serious issues from their home country about freedom of press which is linked to freedom of speech in the US constitution. The right to freedom of the press guaranteed by the first amendment is not very different from the right to freedom of speech; it allows an individual to express themselves through publication and dissemination; it is part of the constitutional protection of freedom of expression; and it does not afford members of the media any special rights or privileges not afforded to citizens in general (First Amendment, 2010). Yahoo faces the possibility of running into further problems from their users who could use the First Amendment as a bargain power to use the  website without compromising their constitutional rights. It is however a limited consequence if Yahoo is able to respond early to users or law enforcers on the contents display on their websites, this will avoid expenses for lawsuits and avoid challenges in securing revenues for stakeholders. References: 1. Fatehi, K. (2008). Managing internationally: Succeeding in a culturally diverse world (1st ed.). Thousand Oaks, CA: Sage Publications Ltd. 2. First Amendment (2010) Cornell Universitys Legal Information Institute. Retrieved 5/26/2012 from http://www.law.cornell.edu/wex/First_amendment 3. Poisoning the Web: Hatred Online (n.d.) Neo-Nazis: Stormtroopers of the Web. Retrieved 5/26/2012 from http://www.adl.org/poisoning_web/neo_nazi.asp

The significance of asking What versus Why. :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Asking â€Å"why† is often a reasonable way to find out information. However, in some circumstances it limits the response and circumvents the objective for asking the question.   Ã‚  Ã‚  Ã‚  Ã‚  When trying to resolve behavioral issues asking â€Å"why† tends to lead a student on a mental chase of cause and effect. While this process is generally helpful for critical thinking, it does not necessarily promote beneficial and on-going self-reflection.   Ã‚  Ã‚  Ã‚  Ã‚  Watch someone when you ask â€Å"why† and you'll often see her/his eyes looking up as if s/he can see into her/his brain and get the answer. However, the brain is not where feelings reside; it is where they are intellectually processed. Consequently, asking a student â€Å"why† is essentially asking for an explanation. Therefore, asking â€Å"why† often promotes a sense of confrontation and judgment which puts a student on the defensive, as if s/he has to justify her/himself to you. As a result the situation has become about your needs not hers/his.   Ã‚  Ã‚  Ã‚  Ã‚  On the other hand, asking â€Å"what† is a neutral question which does not imply judgment. It is a simple question which promotes a reporting of events and/or feelings; an important first step when trying to resolve behavioral issues. Asking â€Å"what† focuses the student’s attention inward to the heart of the matter... literally the heart, the essence of the experience†¦ the feelings. Asking â€Å"what† is a non-confrontational question that gives someone the opportunity to relate her/his experience; not to judge it and/or feel judged about it.   Ã‚  Ã‚  Ã‚  Ã‚  Equally important is that asking â€Å"what† gives the questioner the opportunity to listen without prejudice. If we truly wish to help a student change and grow then the first step is to honor her/his feelings as valid.

McDonald’s Case Study Essay

Strengths Largest Food service business in the world, 34,000 local restaurants serving nearly 69 million people in 118 countries, a $40 Billion dollar brand worldwide, Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newman’s Own Salad Dressings, Heinz Ketchup, Minute Maid Juice The majority of the retail locations are owned by independent franchisees, The company is able to grow while minimizing large capital expenditure Recession Proof – Low price menu items allow McDonald’s to survive when the economy is low as there are few economic situations where most consumers cannot afford McDonald’s. Massive buying power- 34,000 locations allows McDonald’s to control pricing on its core menu items Highly trained management staff well versed in Customer service skills (hamburger University) Positive company social-image (Ronald McDonald House) Impressive core competencies in franchising and logistics Target market is children and teens Weaknesses Fast Food is viewed by many as poor quality and unhealthy, often associated with â€Å"cheap and greasy,† especially the baby boomers who built the brand in the 50’s and 60’s less than 6% of the over 100 item entrà ©e menu is less than 200 calories more than half the entrees are high in sodium Large size of the business makes growth more difficult to achieve Commodity costs can quickly erode profit margins Low differentiation with other similar fast food companies such as Burger King, Wendy’s High Employee turnover at the local level Market saturation Negative publicity, such as the movie Super-Size Me. Opportunities Adapting to fit the changing lifestyle of the largest population sector by adding healthier food options Fast food will never be completely viewed as healthy but efforts in this direction could aid in customer perception Parents would appreciate the convenience when selecting a family dining option Remodeling of older restaurants Changing customer habits and new customer groups Adding premium menu items Entry into new product categories (coffee) Provide optional allergen free food items, such as gluten free and peanut free. Sugar-free products for diabetics, and healthier beverage options. Internet applications to order in advance Threats Modern society views Fast food as unhealthy Government agencies are enforcing healthier menu regulations such as posting of calories Commodity food price fluctuations – droughts and similar cost fluctuations cut into margin as it is hard to raise prices on most menu items Competition. Regional or Local fast food restaurant chains Being a market leader forces McDonald’s to shoulder more burden regarding research and innovations, copycat competitors can quickly implement any success without incurring the cost of a failure. Competition and saturation in emerging markets Needs to be more environmentally friendly with packaging Scandals/ Bad publicity. Ex. Heroin happy meals Minimum Wage rising Employee health insurance issues What alternative action should be considered? The company should diversify toward additional healthy offerings. Perception is reality, if a consumer perceives McDonald’s as attempting to change to a  healthier option that is sufficient. No one fools themselves into believing anything purchased at a fast food restaurant will be the healthiest item, but it can assist in showing efforts are being made. A company can highlight their ongoing concern for their consumer’s well-being. McDonalds should focus on healthier options, such as freshly tossed, made to order salads, featuring quality healthy ingredients. Expanding their healthy food menu by adding a variety of healthier breads and beverages. Other healthier food items can be incorporated into the menu such as panini’s, wraps, and healthy soups. Other changes would include, internet ordering, and home delivery. List all resources required for the selected action. Find vendors for the additional menu items and required packaging Equipment purchases, ex. Panini press, fresh salad chiller and display Train the staff to implement these changes Target the advertising campaign towards a healthier image. Partner with local produce markets, to purchase vegatables,etc. What controls would be recommended to measure the selective action? Point of Sale reports showing restaurant activity per product Customer survey Profit and loss statements Meet & Greet by management Comment boxes Advertising & promotion of the new healthy menu.

Concert Review Form Essay

Each student is responsible for attending a live music performance and turning in one concert review each trimester. The concert review can be handed into you current band director before the end of the trimester. You concert review should be designed so that it could be printed in a newspaper as a music or concert critique. All of the below questions should be answered, but responses should be in paragraph, rather than numbered format. Concert Review Checklist: Be sure to use complete sentences, correct grammar and spelling. Answer each question within the context of the review. Title your critique in reference to both the music and the performance. All reviews should be typed and double-spaced. Reports will be graded on the quality and thoroughness of the response. Attach this sheet, a ticket stub and/or program (if available) to the top of the report. Concert Reviews need to be turned in before the end of the trimester. Concert Review Reminders: †¢ Concert Reviews will not be accepted unless they are typed. †¢ If you have not answered the questions below, your Concert Review is less than complete. †¢ Do not use casual or conversation language. For example: umm, well, yea, etc. †¢ Do not wait until the last moment to see a concert. †¢ Do not answer the questions in numbered format. 1. Introduction: Tell the reader about the performance. Include both visual and audio clues for the reader. Be descriptive about how the setting of the space (or the uniforms, or the programs) helped the audience understand what was about to be performed. a. The performers and the space: What type of performance did you attend? What was the name of the group (if any)? Give a brief description about the group: size, instrumentation, professionals/amateurs, purpose of the performance. 2. Development: Tell the reader about the music. Include descriptive words that allow the reader to know what you thought about the performance without exactly stating your opinion. For example: â€Å"The second piece on the program was Bach chorale that contrasted well with the first piece of music. However, the minimal use of dynamics and lack of passion from the performers resulted in a lackluster performance.† a. The music: What type of music did they perform? How did the performers act? (Did they appear nervous or confident? Did they seem to know what to do? How did they interact with each other? How did they interact with the audience?) 3. Your Critique: What did you like? Why did you like it? If it was an amateur group, did the group play up to their ability or above/below it? a. What you liked/disliked: Give a brief description of what you liked about the performance. List 2-3 things specifically that you would want the reader to know. 4. Your Conclusion: Give the reader some final thoughts about what you enjoyed about the piece of music and how you thought the performance went. Would you buy the CD? Go to another concert? Recommend it to a friend?

Free Essays on The Go Getter

The Go-Getter is a story about one man’s drive and persistence. William E. Peck is his name and he is an ex-soldier who was injured in battle. Bill lost one of his arms and had one of his legs shortened because of a gunshot wound. But the story begins as the Ricks & Logging Company is looking for a man who can take over managerial responsibilities in their Shanghai office. The two previous managers have had alcohol problems and have not lived up to their responsibilities. So the company is looking for a replacement. First off, Cappy Ricks and Mr. Skinner are set on a Mr. Andrews taking the job in Shanghai. But in walks this gimpy one-armed man into Mr. Ricks’ office and wow’s him with his powerful ability to sell himself, Bill Peck. Bill had met with several other people in the company and they did not give him a chance. But he wouldn’t quit and went straight to the top and achieved what he was looking for, and got his chance. Early in Bill’s job, he does surprisingly well. The top dogs at the company think that Bill just may be the man to take over the Shanghai office instead of Mr. Andrews. But he would have to pass one test. Cappy sends Bill out to pick up a blue vase and deliver it back to Cappy by a certain time and place. What Bill doesn’t know is that Cappy sets obstacles to make the task almost impossible. Bill succeeds in this mission to the surprise of Cappy. Bill is only the second person out of fifteen to actually complete the mission. Bill is ultimately offered the job to take over the Shanghai office. At my internship, my supervisor in working the cameras at WICU has not exemplified the same managerial style and qualities as Cappy Ricks. He’s just not that mean, in the sense of sending me out on a bogus story or on a wild goose chase. But he does have confidence in me to shoot what I think is appropriate. His confidence in me does work, because if he would always shoot a story or scene, then how could I... Free Essays on The Go Getter Free Essays on The Go Getter The Go-Getter is a story about one man’s drive and persistence. William E. Peck is his name and he is an ex-soldier who was injured in battle. Bill lost one of his arms and had one of his legs shortened because of a gunshot wound. But the story begins as the Ricks & Logging Company is looking for a man who can take over managerial responsibilities in their Shanghai office. The two previous managers have had alcohol problems and have not lived up to their responsibilities. So the company is looking for a replacement. First off, Cappy Ricks and Mr. Skinner are set on a Mr. Andrews taking the job in Shanghai. But in walks this gimpy one-armed man into Mr. Ricks’ office and wow’s him with his powerful ability to sell himself, Bill Peck. Bill had met with several other people in the company and they did not give him a chance. But he wouldn’t quit and went straight to the top and achieved what he was looking for, and got his chance. Early in Bill’s job, he does surprisingly well. The top dogs at the company think that Bill just may be the man to take over the Shanghai office instead of Mr. Andrews. But he would have to pass one test. Cappy sends Bill out to pick up a blue vase and deliver it back to Cappy by a certain time and place. What Bill doesn’t know is that Cappy sets obstacles to make the task almost impossible. Bill succeeds in this mission to the surprise of Cappy. Bill is only the second person out of fifteen to actually complete the mission. Bill is ultimately offered the job to take over the Shanghai office. At my internship, my supervisor in working the cameras at WICU has not exemplified the same managerial style and qualities as Cappy Ricks. He’s just not that mean, in the sense of sending me out on a bogus story or on a wild goose chase. But he does have confidence in me to shoot what I think is appropriate. His confidence in me does work, because if he would always shoot a story or scene, then how could I...

Katharine Burr Blodgett Invents Non-Reflective Glass

Katharine Burr Blodgett Invents Non-Reflective Glass Katherine Burr Blodgett (1898-1979) was a woman of many firsts. She was the first female scientist hired by General Electric’s Research Laboratory in Schenectady, New York (1917) as well as the first woman to earn a Ph.D. in Physics from Cambridge University (1926). She was the first woman to receive the Photographic Society of America Award, and the American Chemical Society honored her with the Francis P. Garvin Medal. Her most notable discovery was in how to produce non-reflective glass. Early Life of Katharine Burr Blodgett Blodgetts father was a patent lawyer and head of the patent department at General Electric. He was killed by a burglar a few months before she was born but left enough savings that the family was financially secure. After living in Paris, the family returned to New York where Blodgett attended private schools and Bryn Mawr College, excelling at mathematics and physics. She got her masters degree from the University of Chicago in 1918 with a thesis on the chemical structure of gas masks, determining that carbon would absorb most poisonous gasses. She then went to work for the General Electric Research Lab with  Nobel Prize winner  Dr. Irving Langmuir. She completed her Ph.D. at Cambridge University in 1926. Research at General  Electric Blodgett’s research on monomolecular coatings with  Langmuir led her to a revolutionary discovery. She discovered a way to apply the coatings layer by layer to glass and metal. These thin films naturally reduce glare on reflective surfaces. When layered to a certain thickness, they completely cancel out the reflection from the surface underneath. This resulted in the world’s first 100 percent transparent or invisible glass Katherine Blodgett’s patented film and process (1938) has been used for many purposes including limiting distortion in eyeglasses, microscopes, telescopes, camera, and projector lenses.   Katherine Blodgett received U.S patent #2,220,660 on March 16, 1938, for the Film Structure and Method of Preparation or invisible, nonreflective glass. Katherine Blodgett also invented a special color gauge for measuring the thickness of these films of glass, since 35,000 layers of the film only added up to the thickness of a sheet of paper. Blodgett also made a breakthrough in developing smoke screens during World War II. Her process allowed less oil to be used as it was vaporized into molecular particles. In addition, she developed methods for deicing airplane wings. She published dozens of scientific papers over the course of her long career. Blodgett retired from General Electric in 1963.  She did not marry and lived with Gertrude Brown for many years. She acted in the Schenectady Civic Players and lived on Lake George in the Adirondack Mountains.  She died at home in 1979. Her awards include the Progress Medal from the Photographic Society of America, Garvan Medal of the American Chemical Society, American Physical Society Fellow, and Boston First Assembly of American Women of Achievement honored scientist. In 2007 she was inducted into the National Inventors Hall of Fame. Patents Granted to Katharine Burr Blodgett U.S. Patent 2,220,860: 1940: Film Structure and Method of PreparationU.S. Patent 2,220,861: 1940: Reduction of Surface ReflectionU.S. Patent 2,220,862: 1940: Low-Reflectance GlassU.S. Patent 2,493,745: 1950: Electrical Indicator of Mechanical ExpansionU.S. Patent 2,587,282: 1952: Step Gauge for Measuring Thickness of Thin FilmsU.S. Patent 2,589,983: 1952: Electrical Indicator of Mechanical ExpansionU.S. Patent 2,597,562: 1952: Electrically Conducting LayerU.S. Patent 2,636,832: 1953: Method of Forming Semiconducting Layers on Glass and Article Formed Thereby

10 Blogs for Writers That Students Can Certainly Make Use Of

10 Blogs for Writers That Students Can Certainly Make Use Of 10 Blogs for Writers That Students Can Certainly Make Use Of Some people are just blessed with a gift for writing – all they have to do is to sit down in front of their computer and they’re able to effortlessly pen engaging content that draws you in and keeps you hooked all of the way to the end. Â   But not everyone shares this talent, although most people are surprised to find out that becoming a better writer is much easier than they thought. You don’t need to be born with a penchant for words to be able to create powerful, A+ research papers and essays – you just need to have the right set of resources in your corner. To help you in your quest to become a better, more effective writer, we’ve put together a list of ten blogs for writers that are great for students as well: Copyblogger : for more than a decade, Copyblogger has been equipping readers with the skills they need to create powerful content that people are actually interested in. The Write Practice: they say that practice makes perfect, and that’s why The Write Practice offers convenient 15-minute-a-day lessons that will quickly improve your vocabulary and writing skills. Helping Writers Become Authors: focused primarily on creative writing, Helping Writers Become Authors provides great insight into creating intriguing storylines, scenes, and character backgrounds. Goins, Writer: the blog of a bestselling author, Jeff Goins, Goins, Writer assists its readers in finding topics that they’re passionate about and then using their knowledge and experience to make a living from their writing. ProBlogger: as one of the leading blogs for writers, aimed at helping new bloggers find their voice and increase their readership, ProBlogger provides a plethora of writing resources including comprehensive ebooks and training courses. Writers and Authors: aimed at helping creative writers hone their skills and network with other authors, Writers and Authors has been publishing literary reviews, author interviews, and writing guides since 2006. Live Write Thrive: a professional writer and editor, C.S. Lakin, founded Live Write Thrive to help other novel writers create intriguing content that draws readers into their books and keeps them hooked the entire way – a must for any creative writer. Daily Writing Tips: if you’re searching for a quick and easy way to improve your writing skills, Daily Writing Tips is a have-to read. That’s because every day they publish a new article designed to tackle a specific writing issue – from creating structure to choosing the perfect synonym. Grammar Girl: without a doubt one of the most referenced blogs for writers out there, Grammar Girl, should be the go-to resource for all of your academic writing and stylistic needs. The Procrastiwriter: the procrastination is a dangerous habit which affects both professional writers and students alike. That’s where The Procrastiwriter steps in, offering helpful advice for overcoming a lack of focus or motivation in your writing There you have it – our helpful list of the top 10 blogs for professional essay writers that can be valuable to students as well. By reading through – and regularly following – these ten websites, you’re bound to see an improvement in your writing ability in no time. And who knows – maybe you’ll even discover that blogging is a secret talent, one that you can even leverage professionally once you’re finished with your studies.

Nursing theories in clinical practice using theorists models Term Paper

Nursing theories in clinical practice using theorists models - Term Paper Example The Roy Adaption model was first published in 1970. This model presents a human being as a holistic adaptive system in constant interaction with both external and internal environment. The major work of the human system is to maintain integrity in the eye of environmental stimuli and whereas the objective of nursing is to foster successful development. This model focuses on the responses of the human adaptive system; this may be individual or a group to a dynamic environment. Adaptation is the main feature of the model. Here Problems in adaptation come when the adaptive system not capable of coping with or respond to the dynamic stimuli from the external and internal environments in a way that maintains the integrity of the system (Andrews & Roy, 1986). The proponent of the model was largely influenced by Harry Helson adaptation theory. it is this theory that triggered her mind to develop the model. The Roy adaption model is presently one of the major widely used frameworks in nursing practice. It is universally used in nursing. Roy also got influence from Raporpots definition of systems and concepts from Lazarus and Seyle (Roy&Roberts.1981). The proponent has also published books on the model. It fundamental to note that the philosophic beliefs and values that the model is based are that human meaning is rooted in omega point convergence of the globe, people have a mutual relationship with the world and a God figure, thinking and feeling mediate human and actions, awareness of self and environment is rooted in thinking and feeling among others. The Roy adaptation model focuses on six step nursing process. It should be noted that in relation to each of this steps or processes, the person called the nurse depends highly developed technical, interpersonal and institutive skills. This is done while assessing and initiating interventions involving approaches like anticipatory guidance, physical care, counseling and health

The watergate story Essay Example | Topics and Well Written Essays - 2000 words

The watergate story - Essay Example During the re-election campaign he got incredible number of votes and won. However, he was brought down by the scandals he got involved in. There were many smaller dealings he was involved in that went undetected by the public and FBI or CIA. Nevertheless, in his fight to assure victory on the elections, he committed more serious crimes. It started with break-in to the headquarter office of the Democrat Party. Then the long and drawn-out court hearings followed, many high officials lost their positions, a power struggle and, finally, the first in the history of USA resignation of the President. WATERGATE COMPLEX BREAK-IN In June 1972 five people were arrested inside the offices of the Democratic National Committee in the Watergate office complex in Washington. They were carrying wiretapping equipment, thus they were not just an ordinary robbers or burglars. The men were wearing surgical gloves and carried thousands of dollars in cash. The whole operation was carefully and professiona lly planned and was not an ordinary case of robbery. The press got right into investigating this case and Nixon had to make to make a claim that White House had nothing to do with this break into the headquarters of the Democratic Party. As was found later, the bugging was a part of the President’s Nixon’s re-election campaign. ... Two masterminds of the break-in were G.Gordon Liddy (who was fired from the committee only few days before the accident) and E. Howard Hunt, a White House consultant (who did not want to give his testimonies during the investigations, he was paid to keep silence). Both of them were former FBI and CIA agents. Other suspects were also agents of either FBI or CIA. Democrats have tried to bring this incident up in the White House and at Nixon’s re-election committee. The five men arrested, or so it seemed, had something to do with Cuba, and most of them were connected to CIA or FBI in some way. The Police confiscated the spying equipment these men carried with them as well as cash, total amount of which was $2,300. During the case of investigation it was determined that prior to the incident a check for a large sum of money was deposited to the banking account of one of the people, who participated and were arrested for the break-in, namely, to Bernard Baker. The finance chairman of the President’s re-election campaign could not provide any substantial explanation as to where the check came from, why and how it got to Mr. Baker or what was the purpose of it. Mr. Baker was trying to pretend the money got to him by accident, however, it was determined that he was well aware of this financial operation and withdrew large amount of money from his account. Some of that money was found on men who were arrested for break-in. All these evidence and more led former Democratic National Chairman Lawrence O’ Brien to file a civil suit against Nixon and his committee as well as five suspects on the ground of violation of constitutional rights of all Democrats. Mr. O’Brien stated that a special counsel to the President, Charles

Assignment 1 Essay Example | Topics and Well Written Essays - 2000 words - 3

Assignment 1 - Essay Example 230) states that it is wrong to â€Å"blur such distinctions as under vs. over or in vs. on;† and pictorial representations can be pretty helpful in addressing these issues while constructing a language based schema. Only when the researcher has progressed in it, there is the hope that he/she has mastered strategies that can assist in implementing Sowa-Sloman heuristics. Roughly, the Sowa-Sloman heuristics (Sowa 1984) consist of two major phases. At the first phase, this heuristic paradigm uses type and token distinction system. Subsequently, Aristotle’s idea of inheritable systems under a type (or assign category) is used. In the second phase, analysis is to be done. So first a schema is to be constructed, and then the sets of data in question would be ontologically mapped onto this schema. Sowa (1984) started with conceptual graphs, but then developed characteristics of diagrams in his graphs. It can be debated that whether he enriched or modified standard graph theory in mathematical sense, but without such a manipulation through Sowa-Sloman heuristics artificial intelligence cannot become comprehensive when tackling problems related to aesthetics rather than mathematics. The concept of picture is important for me. However, if I see a picture, or more precisely, a piece of art mounted on a wall, I will not be able to understand it without organising my thoughts. So if I implemented the Sowa-Sloman heuristics, I would first seek to understand that what kind of picture do I see? So I have to create a schema. Suppose this schema has three categories. The concept under category 1 would define oil paintings. Inheriting this characteristic from the super class of this category, I will then seek to know whether the artwork has been created by a professional artist or an amateur artist. If by a professional artist, then to which school of art does it belong? If by an amateur artist, then is the work in

Globalisation and International Politics Essay Example | Topics and Well Written Essays - 2250 words

Globalisation and International Politics - Essay Example Fortunately, the poor countries’ debt relief deal by the World Bank and the International Monetary Fund (Rosenberg, 2005, 45), has been one among the significant changes, which have resulted from the strong protests and demonstrations, linked to international political economy. Adding to that, the workability of markets has not been up to the expectations of many key players in the markets. For instance, the past few years have marked significant progress for many nations in terms of progress, while some states have had their development deteriorate. In some cases, the progress in development of some nations has altered within a small margin over the past few years, as the political economies of such state has been affected by globalisation in small extents. All the happenings in the past few years have seen the challenging of institutions, strategies and beliefs. As an example, the functionality of the institutions concerned with the economic governance at the global platform and the development doctrines that are internationally accepted have faced attacks from the western economists (Stiglitz, 2003, 97). At the same time, global issues have pressurised the urge of addressing the big problems that have prevailed in Africa over the past few years. ... The term is mostly associated with the economic aspect, which involves the production of services and goods, and how they are distributed – the progress in reducing the factors that inhibit trade internationally. Such factors often include import quotas, the export fees and tariffs (Sepulchre, Arcak & Teel, 2002, 524). Thus, globalisation defines the process by which national economies integrate increasingly, to global economy. On the other hand, the term ‘political economy’ refers to the study of how goods and services are produced, bought and sold (Amoore, 2000, 72), and how these processes relate with the government, custom and law. These processes also relate with how the wealth and income of a nation are distributed. The term owes its origin to the moral philosophy, and has grown over time to be the study of the states’ economies. Globalisation and the political economy have interconnections to the sense that, in the present world, most issues surround ing globalisation are politically oriented, and thus, globalisation is a major factor in the political economy. Globalisation plays a vital role in shaping the international political economy in a diverse spectrum. Ways in which Globalisation Shapes International Political Economy In the better internalisation of the basic organisation of our societies, the strong interrelation between wealth and power has been a critical factor. For the past few years, the richness in the political economy has been unveiled by international relations. Currently, the international relations are a key issue that explains the operation and evolution of the economy of the present world (Dilip, 2001, 168). The relations often include public policy shaping, the steps taken by regulatory systems and

GAAP Term Paper Example | Topics and Well Written Essays - 500 words

GAAP - Term Paper Example These rules are widely accepted and used as a popular accounting method. â€Å"GAAP is established by the Financial Accounting Standards Board†. (InvestorWords2011) The GAAP first became a popular accounting method in the 1930’s and has been a popular method ever since. GAAP works in many different ways. The GAAP is not a required way of accounting but is preferred by many. GAAP is a way for companies to have their finances written out. The GAAP method is important and helps to insure accuracy and honesty. When businesses use the same accounting method it makes it easy to record and access materials. Statements prepared within this method are prepared with strict standards. Following standards for the GAAP method make it harder for accountants to have a chance for embezzlement or fraud. Accountants using the GAAP as a way to produce statements have very little room for error. When accountants do not use this method is when one should worry about the accuracy of the documents. It is important to remember that GAAP is a set of standards that must be followed. (Investopedia2011) Standards and rules for the GAAP are very important for creating financial documents. Financial documents prepared according to this method show accountants a specific way to prepare the documents. The rules show how to show an income, loss and many other accounting statements. There are over 100 rules that show different methods of reporting transactions. These methods are evaluated by the Financial Accounting Standards Board. This board regulates and exams the rules set out by the GAAP. There are many pros and cons to using the GAAP method. The method offers many positive things to the world of accounting. Before the GAAP there was never really a set method to creating financial documents. The GAAP rules and standards allow those preparing financial documents to prepare documents in the same manner. Preparing documents in the same manner can allow other

Globalisation and International Politics Essay Example | Topics and Well Written Essays - 2250 words

Globalisation and International Politics - Essay Example Fortunately, the poor countries’ debt relief deal by the World Bank and the International Monetary Fund (Rosenberg, 2005, 45), has been one among the significant changes, which have resulted from the strong protests and demonstrations, linked to international political economy. Adding to that, the workability of markets has not been up to the expectations of many key players in the markets. For instance, the past few years have marked significant progress for many nations in terms of progress, while some states have had their development deteriorate. In some cases, the progress in development of some nations has altered within a small margin over the past few years, as the political economies of such state has been affected by globalisation in small extents. All the happenings in the past few years have seen the challenging of institutions, strategies and beliefs. As an example, the functionality of the institutions concerned with the economic governance at the global platform and the development doctrines that are internationally accepted have faced attacks from the western economists (Stiglitz, 2003, 97). At the same time, global issues have pressurised the urge of addressing the big problems that have prevailed in Africa over the past few years. ... The term is mostly associated with the economic aspect, which involves the production of services and goods, and how they are distributed – the progress in reducing the factors that inhibit trade internationally. Such factors often include import quotas, the export fees and tariffs (Sepulchre, Arcak & Teel, 2002, 524). Thus, globalisation defines the process by which national economies integrate increasingly, to global economy. On the other hand, the term ‘political economy’ refers to the study of how goods and services are produced, bought and sold (Amoore, 2000, 72), and how these processes relate with the government, custom and law. These processes also relate with how the wealth and income of a nation are distributed. The term owes its origin to the moral philosophy, and has grown over time to be the study of the states’ economies. Globalisation and the political economy have interconnections to the sense that, in the present world, most issues surround ing globalisation are politically oriented, and thus, globalisation is a major factor in the political economy. Globalisation plays a vital role in shaping the international political economy in a diverse spectrum. Ways in which Globalisation Shapes International Political Economy In the better internalisation of the basic organisation of our societies, the strong interrelation between wealth and power has been a critical factor. For the past few years, the richness in the political economy has been unveiled by international relations. Currently, the international relations are a key issue that explains the operation and evolution of the economy of the present world (Dilip, 2001, 168). The relations often include public policy shaping, the steps taken by regulatory systems and

Advantages and Disadvantages of Undercover Officers Essay

Advantages and Disadvantages of Undercover Officers - Essay Example It is evidently clear from the discussion that the use of undercover as an investigative technique has grown into all areas of criminal investigations in most of the countries. Though an undercover officer’s job is an exciting one, it consists of a lot of challenges and risks. â€Å"It’s perfectly legal for undercover officers and informants to engage in criminal activity to protect their cover. Because of the serious threats to their lives, while facing extreme terrorists and criminals, undercover officers are legally allowed to engage in any sort of activities to protect their lives. They can even kill the suspected people if there is no other option to capture them alive. â€Å"Undercover officers are legally allowed to lie when you inquire whether they’re law enforcement personnel.   It does no good to ask, â€Å"Are you a cop?†Ã‚   Undercover cops can just reply, â€Å"Of course not.† As part of their duty, undercover officers need not tell truths all the times. They can manipulate stories and even they can tell utter lies to execute their mission effectively. The aim or target is most important for the undercover officers rather than the method used to reach the target. â€Å"To those engaged in police investigations, undercover operations offer the opportunity for increased efficiency. They allow you to penetrate criminal organizations not susceptible to other investigative techniques.† (Burton) Criminals have well-defined methods to tackle any kind of operations from the police because they are able to watch and act based on the police activities because of their known identity. On the other hand, because of the unknown identity of the undercover officers, criminals may not get enough information about the actions and procedures of these officers and also most of the undercover operations occur unexpectedly. The criminals may not get enough time for preparation or resistance in most of the undercover operati ons.

Growing Fats Fast Essay Example for Free

Growing Fats Fast Essay Does eating in â€Å"fast food† restaurants or outlets cause obesity? This question has caused controversy, since in the past years, there has been a dramatic increase in the number of people and families eating away from home. Due to several factors such as rushing for the job, ease of preparation, maybe good taste – more and more people flock to fast food chains. Fast food outlets have been by far the most rapidly expanding sector of the food distribution system, and it has become a worldwide phenomena. Consumers patronize fast food chains and the hamburgers and French fries that they serve have been shown to be positively associated with increase in weight. Studies have likewise shown that when analyzed, the nutritional content of products sold in â€Å"fast food† restaurants are found to be high in energy density, thus promote high energy intake. A person is classified as obese if he or she is 30 percent above the ideal weight based on height. More and more people fall in this category. The alarming thing about obesity is that children who are overweight are also diagnosed to have diabetes, sleep apnea or respiratory diseases. These were known to have afflicted the adults only in the past years. The argument now is that the current obesity of many people which can lead to many dangerous problems   maybe caused by frequenting fast food restaurants. The high caloric content per serving of the foods results to weight gain for regular customers of fast foods. It must be also observed that fast food restaurants and outlets do not inform their consumers of the high calorie and fat content of the foods they serve, which could be hazardous to the customer’s health. Thus, if we find more and more people filing lawsuits against fast food companies, somehow, it’s reasonable. Fast food companies   should take some responsibility for the products or toxic foods they offer to the victims. â€Å"Free Choice in A Free World† On the other hand, the available data or studies that point out that that there is a direct link or relationship between fast food use and obesity are far from conclusive. It is highly possible that the menus and prices at fast food restaurants maybe an answer to an already increasing demand an increasingly obese population rather than being a direct cause of obesity. Since more and more people are now obese which maybe caused by their lifestyle, then they tend to seek more fast food restaurants which serve large portions and cause lesser time to be served. Likewise, it may also be possible that   demographics and lifestyle characteristics may have caused the problem of obesity. I would like to believe that fast food restaurants may not in themselves make a major independent contribution to obesity. It may also be attributed to lifestyles which are conducive to positive energy balance. Other factors such as long work hours, overlapping schedules, increasing material comforts, which cause change in lifestyles, may also be contributory factors. Some claim that fast foods are addictive. As part of marketing strategy, the foods may indeed be very tasty causing many people to eat more of the food – but in the end, these fast foods should not be held responsible for lack of self-control on the part of the customers. If people know that the foods are bad for them, then stop. We all have free choices- and individuals have to take responsibility for that choice, not the company that provides the food.

The Impact Of Branding On Customer Loyalty

The Impact Of Branding On Customer Loyalty Branding is a promise of satisfaction which creates a relationship between consumer and producer. A brandings success depends on how the product has been perceived by its audience. The method and mode of delivery also plays a crucial role in reaching its audience. Branding has established itself to become an important instrument in ensuring the successful growth of a product. The continuous fierce competition among brands has seen a progress in Branding concepts over the decades has made it a relevant part of any product. Numerous studies focused on branding activities and their impact on retention, attainment and loyalty of customers across industries within western countries already exist. (Michael, 2009) It is therefore relevant to research the impact Branding has on customers loyalty in a specific industry in Singapore. This study focuses ultimately on the fast food industry in Singapore. The benefits of applying Branding in the fast food industry are customer loyalty, Consumer t rust and perceived risk to its reputation in-times of crisis (Ko, 2006). This study recommends that fast food outlets in Singapore should concentrate in their branding strategies and rejuvenate their branding activities in order to retain and keep their customers loyal towards a fast food brand, as well as attract new ones. Via an in-depth research of literature and analyzing the perception customers have towards Branding; this paper aims to study the impact of Branding on customers loyalty within the fast food industry in Singapore. Deductive approach and a quantitative methodology of analysis will be used. A set of research questions and objectives were established. The primary sources of data were collected through a physical questionnaire performed in person and online. By evaluating the results, one can understand customers perception towards Branding of a Fast Food name. A total of 200 individuals were approached to participate in the survey, out of which a total of 100 custom ers responded. After the collection of data the SPSS software was used to evaluate the results of the survey. The dimensions that are considered for this study are: 4Ps of Marketing Mix (Product, Place, Pricing and Promotion), customers expectation towards a brand of a fast food outlet which would lead to the customers loyalty towards the fast food outlet. Background of Research The world has evolved so much that both men and women are equally competing in all fields. This is due to the development of technology and globalisation. This does not just apply to technology but also the food industry. Everything is fast moving and demand has populated almost every industry to have products instantly. The food industry is also a victim of such demand that Fast Food has taken over the world by storm back in early 90s in Singapore and has been a ever growing industry in Singapore. Such fast food is sought after in a country where 78% is working population. (Ministry of Manpower, Singapore Workforce, 2011)The younger generation of Singapore has also fallen prey to the fast food culture in Singapore. There are over 376 household fast food franchises operating successfully in Singapore (Economies Survey Series, 2011). This also brings about the fierce competition between the fast food giants in gaining market shares. Brands of such fast food outlets have become popular and competing against each other to be the No. 1 brand for fast food in Singapore. Fast food industry is dominated by foreign brands (Local Fast Food in Singapore, 2012) It requires the fast food giants to look for strategies to better compete with their competitors and attract customers on a consistent basis. Maintaining and upholding their brand image to retain customers are the main challenges the industry is facing. One of the only ways to differentiate one another is to brand themselves uniquely to attract and retain customers. Branding has influence and have a perceived value towards customers. Timeline has also created such Branding image on products. (Tanja, 2008) Authenticity and tradition of a Brand is also considered when timeline comes in. If a fast food brand is able to survive the period with new brands popping day in, day out; then the brand is looked upon as sustainable on its own as it has already built upon its original grounds and managed to communicate it to the customers. (Michael, 2009) Branding has created a competitive atmosphere among fast food names in the world. All names trying to gain recognition has turned their attention to Branding strategies in order to improve sales. (Steve, 2003) Typically, consistent promotion and updating customers of their latest product via mass media has been the way fast food industry has been embarking on and in attracting its customers. This has been one of their strategies in pulling customers towards them. However the industrys players have realized that not only keeping the customers updated about their products is important but winning customers loyalty is equally important. Mark and Glynn (2010) have claimed that brand quality and reputation influences customer value and customer loyalty. Businesses should deliver a brand image that customers want as a tool to differentiate their products. Laurence (2012) has mentioned that repetition and consistency are the ingredients of brands that win the memory game. Those who ignore these rules will end up being ignored by customers as well. Therefore branding has been a vital factor that has determine a company doing successful business in the food industry, Thus many of Singapores fast food franchises has turned their attentions to branding which has impact on customer loyalty. Branding effects spread out positively aiding organisations in terms of donations. Fast food outlets have adopted certain societies which run on voluntary funding. Recognition is also gained through this manner where customers identify the respective fast food brand to be society conscious. (Giep and Moriarty, 2008) Supporting environmental friendly campaigns has also made audience have a second look at such fast food brands. To think that fast food names are usually unhealthy but franchisers have made a point by embedding that health factors are also being looked into while their products are being produced with less harm done to surroundings. Such efforts are made known to the customers via their Branding strategies. (Eric, 2012) The marketing mix which consists of Product, Place, Price and Promotion has a very crucial role in what is perceived by customers. Being the product it is supposed to satisfy the customer needs. But the product should be beyond satisfaction which should create trust and loyalty develops. Subsequently the place where items are acquired should be reachable to its audience making it friendly. Any item which is beyond reach is considered unfriendly. (Evert, 2002) In Singapore Fast Food outlets have their own strategies in reaching out to its targeted audience. Although the mentioned fast food outlets has already well established in their country of origin, they are circumstances it is not necessary to be the same in Singapore. Asian countries had realised the power of branding rather late and country such as Singapore which depends on foreign investments have also jumped onto the bandwagon to support Branding. For example, A W restaurant which was introduced in Singapore in 1991 ceased from operations in 2003. It was indicated that it was unable to sustain and keep up competition with its rivals within Singapore. (Andrew, 2007) Fierce competition in terms of branding strategies has swallowed its victim in Singapore. The other players were able to create the loyalty in their brand was the factor which A W restaurant was unable to replicate. Other fast food names such as Wendys and Dominos Pizza has re-entered the competition realising the marketing strategies of successful fast food outlets in Singapore. This means that there is space for competitors and the competition is gaining rivalry among the fast food chains. The strategies concerned concentrated on retaining customers and developing a bond between the brand and the customer. At the same time consistent communication with its audience via promotion lets the customers know that the brand keeps in touch with its customers. The bond is deemed as service quality towards its customers. As a result, this type of branding strategies directly influences the perception of customers towards service quality which in turn ensures loyalty. However, just knowing only branding as a crucial factor for doing successful business is not going to be enough for the fast food industry. Before building a successful brand image and increasing the advantages, it is important for fast food businesses to know and understand how the customer evaluates their brand as a base for improving their sales, encouraging people to buy frequency and gaining customer loyalty. Research Philosophy My philosophy in this dissertation is to state the impact of branding which influences customers loyalty to a certain fast food brand in Singapore and how the loyalty towards a brand contributes to the expectations of customers. At the same time how marketing elements create the brands image among customers. I will be also stating the importance of Marketing where trust is born on a brand. Marketing is part of Branding strategy whereby it is the base for building a name and trust. It creates demand for such items where there is competition. Research Objectives The first objective is to explore how marketing elements influence Branding and further stamp out the importance of marketing which has a vital role on Branding. A look at the marketing mix against Branding will give us a clearer picture on how the image of branding is built through time. Not all marketing approaches turns out to be positive for a Brand and to emphasize on the direction of marketing which will eventually built a positive image instead of a negative one as marketing done without any research will lead to disastrous results. Examining the marketing elements lets us learn the direct impact it has on Branding. Another objective of this research is to realise the factors of customers expectations which affect Branding. A study of the factors which influences customers expectation will allow us to extract these factors and study its perks which have direct impact on the way a customer perceives a Brand. This factors comes in any form which will be further siphoned as in which factors are the major stakeholders of customers expectations. From the factors identified, emphasis can be placed on ratings as most important and less important factors which contribute to customers expectations. The last objective of this research is to examine the relationship between Branding and loyalty. The study should give us a macro level and micro level image of the relationship between Branding and customer loyalty. By looking at the Branding image which creates loyalty towards a Brand will let us discover if loyalty towards a Brand is of perception or due to pure Branding effects which creates loyalty. On the other hand if it is the taste of the food made which creates the loyalty towards a fast food brand. This also indirectly reads out if loyalty is imposed by Branding statements or level of satisfaction gained by customers. Research Question The following research questions were raised to guide the research; Q1: Is service quality important than Branding to customers of fast food outlets in Singapore? Q2: What are the benefits to fast food chains applying Branding in Singapore? Q3: Do Branding strategies influence the loyalty of customers towards their favourite fast food name? Q4: Do customers support all the branding tactics of fast food outlets in Singapore? Q5: How effective are fast food branding methods in retaining their customers? Research Structure The study attempts to gather specific information on Fast Food outlets in Singapore and their Branding policies. The collection of data will be carried out through a quantitative methodology approach. From the research questions we crack down on the facts that give importance leading to the objective. Once the objectives are recognised, it creates a flow of deep literature review. The hypothesis will be derived after an in-depth study of the literature materials. Specific tools for analysis will be utilised during the course of the study. Various calculable variables should be identified by utilising the quantitative method. A survey form consisting of multiple questions will be created after a look at literature review. The survey will be in the form of a web-questionnaire. The internet will be used as the basic form of data collection once the questionnaire is tabulated. A review of the data collected will be undertaken with the SPSS software package. Summary Most of the studies on Branding strategies are created and in place with western nations generally. Thus this study has focused on a Asian region which is Singapore. The study relates widely on Branding in the Fast Food industry in Singapore and its impact on customer loyalty. The study looks at the current trends being practiced in the industry and at the same time pointing out the increase of such knowledge in the industry. This also shows the importance being given by the stakeholders to the concept. Branding has become essential to fast food brands. In this study the main objective was to find the relationship between Branding and customer loyalty and how Branding has an impact on customers loyalty in the fast food industry in Singapore. Through the use of the 4 Ps, the study attempts to identify the best way to retain a customer in the fast food industry. Apart from contributing to Branding and customer loyalty from a theoretical point of view the paper also highlights the dimensions of Branding, which becomes a criterion for customers to evaluate how efficient a fast food name is with its Branding outcome. Chapter Two: Literature Review 2.1 Introduction Rapid growth of population has increased the number of patrons turning to fast food outlets to fulfil their daily hunger needs as mentioned. This has intensified the need to differentiate and attract customers in order to sustain and gain market share for fast food outlets hovering in Singapore. Such outlets have to turn to Branding strategies in order to gain a foothold in the market. Thus the design and implementation of Branding methods create trust as well as build a bonding between the fast food name and customers. Bonding in turn creates trust between both. This chapter emphasises on the 3 main literature aspects of the research which are; Concept of Branding, Dimensions of Branding and Customer Loyalty. To start off, Branding history and Branding in Singapore will be analyzed theoretically. At the same time the current progress of Branding trends in Singapore will be highlighted. Subsequently Branding and Fast food industry will be studied. Information of customer loyalty in Singapore will be also discussed. Finally understanding the relation between Branding and the impact on customer loyalty will be looked upon. 2.2 Concept of Branding Geoffrey (2000) has mentioned that Branding is differentiated by providing perceived quality and an ability to perform to changes in customer taste. Rita and Sameena (2009) had identified that Brands are tricky. They are the most important concept which almost all CEOs are very worried about or having difficulty in delivering the actual meaning of Brand. Branding has become hard to tackle. Dunn (2010) has argued that Branding is a complex idea which is demanding and not understood by many businesses. Branding has no time limitations and can be built within a short or a long period. However when it comes to today context, building it in a short time is the target of fast food brands. Successful branding understands the needs and wants of customers and prospects. In order to achieve this, integration of brand strategies through the company at every point of public contact is needed. Brand is something that stays within the hearts and minds of customers, clients and prospects. Some can be influenced whereas some are not possible. Brand is a source of a promise to every customer. Branding is the foundation marketing communication (Laura, 2012) Brand identity is part of Branding. Brand identity needs to be identified before Brand Image is developed. Brand image and Brand identity will shift according to times. Brand image will definitely change due to time and it needs to be refreshed according to time to maintain the image. (Wilson and Ira, 2008). Kapferer (2012) has quoted that brand identity is not based on the latest advertisements seen: it is the sum of all previous contacts with the brand-its inertia. We can understand that brand image is built on time and does not happen overnight. The perception of the product carries weight of the brand image concerning its age and quality as well. 2.3 Dimensions of Branding Brand Actualization has 5 interlinked dimensions. Brand Experience, Brand Community, Brand Culture, Brand Communication and Brand Innovations (Brandxpress, 2005, 5 dimensions in Branding) Figure 1.1: 7 Dimensions of Branding image3374.jpg Muyiwa (2011) has concentrated on the 7 dimensions which he deems important to branding which are Brand Vision, Brand Value Proposition, Brand Positioning, Brand Identity, Brand Behaviour, Brand Communications and Brand Economics. He has mentioned that managers at times discover that branding strategies needs to be evolving in order to be successful. The 7 dimensions examine the principals of Branding from the perspective of an economy. Figure 1.2: Burnett Model This model consists of 4 dimensions with essence which is the brand factor at the centre. The functions describe what the Brand is and what does it carry along with it in terms of the product. The Personality/Image describes the form of imagery people have upon the Brand and affective deposition to the Brand The Source represents what the company is about and their objectives. Lastly the Differences portion explains how different the brand is from the rest and what makes it different from the rest of the competitors. 2.4 Marketing Mix (4Ps) Marketing Mix is considered as a strategy and is a model framework. Marketing mix can be broke down into the 4 Ps which are Product, Price, Place and Promotion. Figure 1.3: 4Ps of Market Mix, (McCarthy, 1960) marketing-mix.gif 2.4.1 Product Rustler (2012) has mentioned that creativity is product. Product is more than just developing ideas. Dogra (2012) had defined that product means anything that is capable or can be provided to achieve a need or a want. It can be either tangible or intangible. She also has mentioned that being a product it must deliver minimum level of performance. If it fails, the other aspects of the marketing mix will not be of any good .Hong, Kotler and Nancy, (2007) have stated that a core product includes the benefits that the target audience will reap. Harsch (2012) had classified product of more to a physical item that a service rendered by firms as Product does not gain any currency in service business. It can be considered as functionality, quality, appearance, packaging, brand, service, support and warranty. 2.4.2 Price Peter and Kerzner (1997) have argued that price is the easiest aspect a competitor can battle on during competition. However they also clarified that business with a significant cost advantage and reserves can never be easily matched. Don and Beth (2009) have also argued that Price has become increasingly irrelevant as markets are becoming very aggressive and in turn makes pricing attractive but no longer a profit statement. This is also aided by consumers who have more choice and resistant to prices. Shay and Cynthia (2009) mentioned that price can be defined as the value on audience member pays for to experience the brand. Price can be considered as an investment on the certain item or product a customer is willing to pay. Price can be considered as list price, discounts, financing, leasing options and allowances. 2.4.3 Promotion Allan (2009) has indicated that promotion is talking about the different ways a product can be marketed. He further mentioned that promotion is the communicating tool to reach audience other than pricing. Promotion adds value to product being marketed. One of the primary goals of promotion is to escalate the perception of the product, firm or brand. Michael, Fredile and Terry (2010) defined promotion as a key pillar to the 4Ps which is referred to terms such as promotions and promotion activities which can be confusing. Both are different but relates to getting to the general targeted audience. And in turn gain audience trust which builds loyalty between the products to customer. Promotion can be also considered as advertising, public relations, message, direct sales, sales media and budget 2.4.4 Place Place refers to products being available where ever and when ever customers need them. Place also refers to the physical distribution of the product concerned including storing and transportation. (Charles, Hair and Carl, 2011)Place is at times referred to as Distribution which is also carries the same terms as Place. Distribution decides the quantity to be produced for the place according to geographic location. (Gitman and Carl, 2008)The product needs to define its needs in order to fulfil as a product which a place or person requires. Once this is established, the Place can be determined. (Phil Stone, 2001)Distribution is essential in Place marketing. Distribution activities should be programmed within the choice of marketing channel. The distribution activities are programmed primarily consisting of activities aimed at development and maintenance of the relationship with retailing organizations and physical distribution. This ensures that products are available at point of purcha se. (Herbert and MacFie, 1996). Place can be referred to as locations, logistics, channel members, channel motivation, market coverage, service levels, internet and mobile. 2.5 Fast Food Branding According to Ed Pendrys (2011) fast food has matured since the days it has started to travel globally. Reaching out to the audience was not of a priority initially when fast food outlets were introduced. However as Fast food names were becoming dominant restaurants, branding was given a second look in order to gain or attract customers in creative manners. In times to come, it turned into business competition to retain and maintain profit through Branding mediums. Richard R. Wilki (2006) has stated that the competition has reached its levels that fast food names are toying with emotions to reach out to audience. Such methods create relationships among customers and the Brands concerned. According to S.Ramesh Kumar (2009) consumer behaviour is influenced by Branding strategies. Whether a fast food brand is able to retain its customers solely depends on how it reaches out to its audience It develops a relationship with customers which will have a everlasting bonding as long as the Bran d is able to continue its efforts in building on its current relationship. 2.6 Customers Expectation Customer expectations are related to Customer satisfaction. As satisfactions are fulfilled, expectations rise on the specific brand of product. However customers do still switch brands when they are satisfied as at times future products of the same brand or product might not meet their requirements, in other word expectations. Numerous studies have resulted that 60 to 85 percent of satisfied customers do switch brands. So it does not necessarily mean that customers expectations are met when sales are high.(Timothy and Terry, 2001)A customer does patronizes a brand without any expectations. When competitors in the market are scarce for the certain product, customers assume that their expectation is fulfilled as their having the best. By fulfilling the customers expectations, a certain degree of trust is gained. This can be considered as a motivation factor for customers to select a brand (Ziglar and Hayes,2001) According to Neal, Quester and Hawkin, (2002) the customers expectations are matched to the performance of a product, is the main of marketing as it is important to achieve customer loyalty. However at the same time always a satisfied customer does not mean to be necessarily a loyal customer (Shrake, 1999) Figure 1.4: Caresoft Model ececutionModel1.jpg Source: Caresoft Global (2012) The Caresoft model consists of three major aspects which are; Efficiency, effectiveness and Flexibility. This model was created just for the meeting and exceeding customers expectations. The model emphasises on no backtracking and does not believe in service recovery as expectations are to be fulfilled at the first contact. Although service recovery option is definitely available, Caresoft are minimising the options to be used in order to stamp out the need to have the first impression. The model is named as an engagement model. The aim of the model is to provide quality service with or without a product at optimum levels to customers. At the same time to fine tune the commitment level and control. The level of investment required is also to be controlled via the model which will look at capitalising on maximum satisfaction fulfilled with cost savings initiatives. (Caresoft, 2012) 2.7 Customer Loyalty in Singapore Many researches have been done worldwide for the dimensions of determining customer loyalty. David (2002) have argued that most studies have generalised customer loyalty as a single factorial construct without differentiating between repurchases, additional purchases and referrals. Richard (2010) has created a Matrix which looks into 2 dimensions of customer loyalty which are the value of a customer expressed in terms of Economic profit and customer loyalty elements that are most important to a companys customer. Oliver (1997) also came up with a framework that breaks down Customer loyalty into 4 phases which are cognition-affect-conation-action. This phase describes the customers attitude towards a certain product until the last phase where the customer reaches loyalty to the product. Moreover E.Hayes (2008) has indicated that customer loyalty can be conceptualised into three distinct types which are, Advocacy loyalty, purchasing loyalty and retention loyalty. Ruijian of Oklahoma State University (2007) has elaborated the customer loyalty into 2 dimensions as well which are attitudinal loyalty (antecedent) and behavioural loyalty. He has further broken it down into 4 segments which are true, latent, spurious and low loyalty. Esther (2004) has stated loyalty is the regular repurchase of a brand or from a store based on commitment towards the specific brand or store. Clopton, Stoddard and Clay (2001) have mentioned that customer loyalty makes an enormous difference between the costs of retaining a loyal customer and winning new customers. Singapore has a population which has about 91.6% consuming fast food and the numbers are ever growing. This is also partially due to the increase of population in recent years. At the same time fast food franchises have also grown in numbers throughout the years. The numbers of fast food outlets have exceeded the amount of primary schools in Singapore. This trend creates easy access to fast food where the findings were done on consumption of fast food (Health Promotion Board, 2010).The percentage of Singaporeans eating at fast food restaurants are rated at about 2 to 5 times a week by Lew and Barlow (2005). In 2010 the fast food industry has grown about 3.8% compared to 2009(Economics Survey Series, 2010) Industry experts expect that this trend will be increased and carried on in the next following years. Even though customers are spoilt for choices, they do return back to the very same product due to certain factors. It includes quality, service, taste, brand image, promotion, price and accessibility. In Singapore, Naleeza and Yaw (2007) has claimed that customer loyalty at times depends on small factors like the chilli sauce provided by the fast food industries. In November 2011, McDonalds fast food restaurant withdrew their curry sauce temporarily due to supply issues (Jessica, 2011). It also caused an uproar of Singapore McDonalds customers showing their grief over social networking websites over the lack of curry sauce availability. Chapter Three: Research Methodology 3.1 Introduction Branding is defined by Kotler and Armstrong as a combination of name, term sign or design developed to identify a product or service provided by a seller or a group of sellers. At the same time it helps to differentiate them from each other to compete and excel in a market. There are studies which have been conducted to learn and analyze the relationship between Branding and its success. But there are also evidences that this fact could be contradicting. Kapferer (2008) has mentioned that Branding alone has no immediate effect as mentioned by Kotler and Armstrong. Just Branding without emotions leads to lesser effect of Branding is their argument. Thus we can determine that Branding has mixed reviews from its users. And there is a need for certain elements to be present for Branding to be a full success. Kumar (2009) had also listed that Branding is not a factor for loyalty of a customer but the customers experience in utilising a Brand plays a vital role when comes to customers loya lty towards a Brand. He has further mentioned that a customer will still consider all options available for a product before ultimately setting upon a Brand and loyalty has no place when branding is concerned. A limited few researches have been done pitting Branding being affected by emotions. And at the same time, experience of a Brand influences the decision of customer instead of the other factors. Experience of a Brand is targeted towards service received by customers from a Brand. So service quality is the main part of experience. Hereby a framework will be structured to analyse the relationship among experience and emotional attachment towards a Branding which impacts the customer loyalty in Fast Food Industry in Singapore. It will also examine to what level a customer is willing to go with emotion as a factor towards a Brand and experience as a factor towards a Brand. We can also look at if Brandings of fast food given importance to emotional values when considering reaching out to customers. 3.2 Hypotheses Hereby, the research is going to hypothesize that there is positive effect of Branding which does have impact on customer loyalty therefore emphasizing for a fast food Brand to be more Branding conscious in order to achieve customer loyalty. Such emphasis should lead to Branding as their core business strategy. Hypothesis Branding positively affects the customers loyalty in Fast food names in Singapore Parsa and Francis (2002) have underlined that quality service has been undertaken by fast food outlets since the time it was introduced in Singapore as entrepreneurs followed up on the success it gained in the western countries. And in no time it was appreciated in Asian countries such as Singapore. Quality service has not just been a differentiator

Medieval Weapons Essay -- European History

Medieval Weapons Medieval society, in spite of its stereotypes, was not inherently more violent than modern society. â€Å"Although there was no state in the modern sense, and therefore no set of laws that inherently took away the power of the average man or woman to exercise violence, the violence of the day was considered differently, and with out the inherent sense of criminality that accompanies it today. Our understanding of the weapons of the medieval world is skewed by the vast disarming of the â€Å"the civilian† that is taken for granted today, yet is a vastly different situation compared to what existed in many parts of â€Å"the West† as little as seven years ago. Medieval weapons and armor are, for better or for worse, generally considered in light of the knight and the nobility. The nobility, fighting as heavy cavalry, had exerted a tremendous influence on the battlefield. In spite of the pressures brought to bear on the knight by the increased use of the longbow, crossbow, handgun, and pike, heavy cavalry continued to play an absolutely essential role on the battlefield. The 14th-16th century saw great chanteys in weapons and armor, not because they â€Å"evolved† per se, but because they changed to maintain their effectiveness under deferent conditions, as John Clements puts in his book Medieval Swordsmanship â€Å"after all, swards did not get sharper, stronger, or especially more effective after the middle Ages. They did not evolve as guns did to become more accurate, of l...

Books Vs. Movies Essay

Why are audiences so upset with the way the movie turned out after reading the book? † Ask any reader who has seen the movie version of a favorite book, and the answer will usually be, the book was better.† (Corliss, 2005, p. 1)They are frequently disappointed because the movie versions are not sticking to their all-time favorite book. Growing up with books like Harry Potter, as readers or having someone reading to us our minds wonder off to this mystical land, picturing how our heroes and villains would look and act. As they take in the words, the reader can almost smell the trees and here the wind blow through the castles. Reading a book compared to watching the movie brings up controversy; with books readers use their minds while watching a movie people sit back and enjoy. It all starts with the book and how the reader’s mind starts to imagine what it will look like; the smell, taste, and feel. Then they bring the movie with the director’s view on the story. Let’s start with how people view the story that they are reading. The reader will take the story from the book and make it their own personal story, internalize from their own perspective and imagination. Each reader will see and interact with the story in their way. With Harry Potter readers, some say they feel closer to the main characters because it easier to see what’s going on in their minds. The directors have read the same books too and have challenges to overcome. Bringing Harry Potter to life on the big Screen, and appease all the children that have read the books. His job is to make the movie exciting; some books have some narrative that can just drag on. Sometimes what you read may not work in the movies. Some directors like to change things up so the viewers will be surprised and not be bored because they know everything that was going to happen. Now, back to how the audience sees the main character in a different light concerning reading, then on the big screen. The book builds this character that they grow to like; readers may see themselves as the leading actor. Some readers will picture their favorite actor playing the part. Characters are what keeps the readers coming back every time or make it impossible to put the book down because they want to find out what happens next. As a reader, you feel closer to what’s happening; you feel all the emotion that the characters are going through. Concerning the big screen, the character usually gets a brief back ground. The director determines the character for you; he will pick the actor for the spot. Sometimes they will pick a different gender to play the part. The director has to take a book like Harry Potter and cut some of the characters out so that the main character gets more time. They also cut out scenes. Let’s take for example, the Dursley’s family that was to keep Harry safe when not in school. After the third film they cut them out most of the other films. In book 4 they were to meet the Weasleys and that was cut out for the movie. (Bibbiani (2011)), â€Å"The audience spent way too much time with the Dursley family over the course of the franchise to deny them their only redeeming moment.† The director will put his own insights and how he pictures the characters to be and what scenes he wants. The story line people see in our mind from reading may change on the big screen. With reading, they get the whole story from beginning to the end, the readers will know everything about their character; including where they live and what time period they’re from. It all goes back to how they imagine it will be like. In every story it starts out slow so it can build you up to the main event. It may take up to 100 pages to explain a character. After reading the book, must readers feel that they lived another life, unless it’s a series, the reader will feel completed. However, with the movie there are time constraints to think about and they need to achieve the right rating for the movie. In the books the writers has more freedom with the story line, when it comes to the movie they need to make sure it targets the right audience. The Harry Potter movies always have been geared toward children and teens, so they cut things out to achieve that goal. The Goblet of Fire was a 734- page book that would be a 10 hour movie. The screen writer Steve Kloves said †it took him two years to figure out how to make the movie and deciding what parts to cut out† (Corliss, 2005, pp. 3-3). They took the first hundred pages and put it into a thrilling 20 minutes. They need to make the movie exciting by cutting out some of the narrative and zipping through some of it. There are some movie critics that love the movies because they cut out the boring narration of the books. Readers interact with the book and use their minds to imagine the story while movie-audiences are more passively enjoying the movie. We see how and why things change from reading books and how the movie may have a different concept. When reading books, a person is creating their own movie in a sense. You know how the character speaks, what they look like. Where the director is showing how he perceived the story and characters. Can we as readers see books and movies as different entities? Not all movie versions might be considered worse than the books. Books require your imagination to run wild with in the story. Movies are an in-depth perspective toward the story. In some people opinion they need to change some of the details from the book to make the movie more enjoyable. Think about how dull that movie may be if you put everything from the book into the movie. Next time you are out watching a movie and you have already read the book try to remember that it is not going to be how you imagined it, it’s someone else’s story and how they perceived it. â€Å"If we were more naà ¯ve, new to the plot and characters, things might be different, but since we’ve read the books, and read them emphatically, possibly more than once we can’t know that for sure. We can only compare to what we know, and already love† (Mario & Mario, 2012, pp. 3-2). References: Bibbiani, W. (2011). Crave Online. Retrieved from http://www.craveonline.com/film/articles/171155-the-top-ten-things-the-harry-potter-movies-left-out Corliss, R. (2005, Nov.). Books Vs. Movies. Time, (),. Retrieved from http://www.time.com/time/magazine/article/0,9171,1134742,00.html Mario, A., & Mario, R. (2012, may). The Trouble with Making Books We Love into Movies. The Atlantic Wire, (), 5. Retrieved from http://www.theatlanticwire.com/entertainment/2012/03/trouble-making-books-we-love-movies/50220/

Who’s Got the Monkey: Concept of Time Management

â€Å"Who's got monkey? † explains the concept of time management. It explains the manager-subordinate relationship. It focuses on three types of time, boss imposed time, system imposed time and self imposed time. These are the different amounts of time that a manger has to accomplish his task. The goal of this article Is to efficiently make use of that time to maximize results. The author explains different work related situations in which a subordinate passes his â€Å"monkey' or Issue on to the mangers and makes It the responsibility of the manger.Monkey means Issue or problems or responsibilities, using the common analogy: â€Å"monkey on my back. † This article demonstrates how subordinates commonly pass the monkeys onto their mangers and therefore live a more carefree life, asking the question who works for who? The author shows us how to pass on the monkeys so that managers can manage, thus taking initiative to identify the best candidates for their company. The lesson I learned was how to passing on monkey that don't belong to will benefit everyone especially the parties involved. 2. Everyone has monkeys or problems.These monkeys are commonly found In the workplace as explained by the article, but not always. Some my monkeys are found In the workplace and some at home. First monkey Is to deposit all our cash at the end of week or sometimes twice a week In the bank. I am In charge of counting the cash, filling the deposit slip and delivering it to the bank. My second monkey is to take our pet Wald, our pet Chihuahua a bath whenever he needs one or whenever I want. My third monkey is to fill out all of my parents bills(mortgage, water, utility) and make the checks and send them off.I have been in charge of this ever since my sister moved out. Once she moved out it became my monkey. My parents give me the check book and the stack of bill and I fill them out accordingly and mail them out. Once I mail them out I give my parents back the stubs and they file them away. The first monkey Is mine because one day I volunteered to take our cash deposit when our manager couldn't do It and he trusted me with and I have been doing It ever since. The second monkey became mine when we got a dog. My brother wanted a dog so badly but was unaware of the chores and responsibility that came with It.After a week of having the dog it became apparent that he was overwhelmed with all him being responsible of taking care of it. He is still in charge of cleaning the poop, walking him and buying him food I volunteered to take him baths because my brother would not do it frequently enough for my liking and since he lived in our house I wanted a clean dog so therefore it became my monkey. 3. The monkey of depositing our cash at the end of our work week was on that did not and does not belong to me. I received this monkey by volunteering to do it when our manager was in a hurry to get home and could not stop by the bank.