William Shakespeare s Hamlet - Ophelia s Struggle And...

1 Pregnant with Madness— Ophelia’s Struggle and Madness in Hamlet Yi-Chi Chen Intergrams 11.2(2011): http://benz.nchu.edu.tw/~intergrams/intergrams/112/112-cyc.pdf ISSN: 1683-4186 Abstract Madness in Hamlet is one of the crucial themes for Shakespeare to depict the chaotic turbulence in the Hamlet family and the court of Denmark. Due to Claudius’s usurpation of the Old Hamlet’s crown and queen, characters such as Hamlet, Ophelia, and Gertrude suffer seriously from betrayal, resentment, and enragement. Even though she is generally read as a minor character in Hamlet, Ophelia in madness reveals particularly the struggle of the female character that endeavors to have a voice of her own. Throughout the play, Ophelia displays a three-phased transformation from Polonius’ timid daughter who lacks the will of her own, to the seducer on mission who suddenly reveals the bawdy part of her nature and, finally to the mad woman who liberally expresses her oppressed feelings and sorrow with lyrics and songs. Lost in her failed love with Hamlet and sorrow from the death of her father, Ophelia’s madness represents the destructed mind without the Name-of-the-Father and the reconstruction of her liberated subjectivity. Through the analysis of her language which is both pregnant in and with madness, her madness is interpreted as the means to express her real being without the patriarchal manipulation. Also, her madness can be read as the assimilation with Hamlet since it is how she revivesShow MoreRelatedThe Tragedy Of Hamlet By William Shakespeare Essay1334 Words   |  6 PagesIn William Shakespeare’s, The Tragedy of Hamlet, each character stands out in unique ways. Madness is one of the crucial themes as Shakespeare depicts the c haotic turbulence in the Hamlet family and the court of Denmark. Though she is generally read as a minor character, Ophelia’s madness reveals the struggle of the female character that attempts to have a voice of her own. Ophelia’s life certainly seems tragic based on Aristotle s definition of tragedy, which says that â€Å"A tragedy is the imitationRead MoreThe Tragedy of Ophelia in Hamlet Essay945 Words   |  4 PagesThe Tragedy of Ophelia in Hamlet    Sweet and innocent, faithful and obedient, Ophelia is the truly tragic figure in William Shakespeares Hamlet. Her nature invites us to pity her misfortune caused not by any of her own self-initiated deeds or strategies(Lidz 138). Laertes tells us convincingly how young and vulnerable Ophelia is, (act I. iii.10) likening her budding womanhoods destruction from Hamlet to a process as the canker galls the infants of the spring,/ Too oft before their buttonsRead MoreHamlet And Laertes By William Shakespeare1265 Words   |  6 Pagesâ€Å"Hamlet and Laertes† William Shakespeare s Hamlet is one of his excellent tragedies which explores the difference between themes such as love and revenge or the complexities of life and death. In Shakespeare s play, Hamlet and Laertes show some comparisons and contrasts which give an abundance of interest to the play. In fact, Hamlet and Laertes display impulsive reactions when angered; both have fathers killed, and both are seeking revenge. Even so, both characters display a considerable likenessRead MoreThe Tragic Flaw Of Shakespeare s Hamlet1734 Words   |  7 PagesLogic in Hamlet Logic is man s most valuable asset; it is what pushed humanity past other species and helped develop humankind into what it is today. Without such logic and reasoning, humanity would not have evolved into the strongest and most powerful beings alive. It is what has enabled us to dominate the world, create civilization, unlock the secrets of the universe through math and science and reveal the true nature of man through art. One of art’s most beloved benefactors, William ShakespeareRead MoreInsane Characters In Edgar Allan Poe And The Shining By Stephen King1569 Words   |  7 Pagescomes from ghosts or being isolated from the world in a eerie hotel. In Shakespeares Hamlet, Hamlet appears to be insane; however, many scholars have debate the idea of the young prince’s insanity. In Shakespeares play Hamlet appears to be psychotic, depressed, and even inconsistent in his behaviors. In Hamlet, Hamlet is coping with several catastrophes that have happened to his family; however, when Hamlet meets a ghost that claims to be his late father, the story takes an exciting turn. AfterRead MoreAnalysis Of Hamlet By William Shakespeare1338 Words   |  6 Pagesplay Hamlet by William Shakespeare, who is one of the most influential writers of all time. In the play, Hamlet’s father, the king of Denmark, dies; which in turn causes his uncle Claudius to marry Hamlet’s mother and ascend to the throne. This new arrangement does not agree with Hamlet, especially after finding out it was his uncle who killed his father. Thus begins his journey of revenge while making it his mission to exploit the truth. Through the character of Hamlet, in the play Hamlet, ShakespeareRead MoreThe Tragedy Of Hamlet By William Shakespeare1483 Words   |  6 PagesWilliam Shakespeare’s The Tragedy of Hamlet is a misfortunate play that exhibits Prince Hamlet’s internal an d external conflicts which show the ultimate purpose of the story. Revenge is perhaps the greatest theme in Hamlet, and is shown by the conflicts Prince Hamlet has with his family, friends, and a girlfriend as well as within his self. The anguish Hamlet feels towards his new father and his mother is magnified by the discovery that they were both involved in his father, the king’s, murder. ThisRead More The Tragic Hero of Hamlet Essay1049 Words   |  5 PagesThe Tragic Hero of Hamlet    Shakespeares play, Hamlet illustrates the tragedy of a young princes pursuit to obtain revenge for a corrupt act, the murder of his father.  Ã‚   As the exposition unfolds, we find Prince Hamlet struggling with internal conflict over who and what was behind his fathers death.   His struggle continues as he awaits the mystic appearance of a ghost who is reported to resemble his father.   Suddenly it appears, proclaiming, Pity me not, but lend thy serious hearing / ToRead MoreWilliam Shakespeare : The Greatest Playwright Of All Times1845 Words   |  8 PagesWilliam Shakespeare is considered the greatest playwright of all times but one of the most famous English writers. Not only was he a talented playwright but he lived a very pivotal life; some say it s due to his 37 plays and 154 sonnets credited to him. His remarkable talent with the English language has inspired many writers and playwrights. However, over the years there has been much speculation about Shakespeare s life re garding his religious affiliation, sexual orientation, sources of collaborationRead MoreWilliam Shakespeare s Hamlet, Prince Of Denmark1584 Words   |  7 Pages The drama Hamlet, Prince of Denmark, is a renowned play that was written by William Shakespeare, it portrays love, tragedy, gluttony, and of course vengeance. Hamlet is a character that was perhaps the best dramatic person to be created in such a play. He is, in fact, irresponsible, however careful, polite, yet rude, affectionate, but cruel. People may, in fact, feel that this play is troubling, or maybe overwhelming, on the other hand, William Shakespeare possibly wrote this play over an incident

Guidelines For Business Analysis - 1022 Words

20-Something Finance Maria Brown, Valparaiso Recommended for: chapter officers, general members Are you within a few years of graduation? Soon you’ll be facing some big financial decisions, managing a personal budget, tackling debt, and learning about retirement savings plans. Equip yourself with the basic tools that every young woman needs to manage her money with confidence! General Bylaws and Standing Rules Forum Lisa DeFors, Montana Recommended for: voting delegates and general members Join us to discuss and ask questions about the proposed amendments to the Fraternity Bylaws and Standing Rules. Finance Forum Peggy Cabaniss, Arizona, and Heather Root (Ohio State) Recommended for: voting delegates and general members Join us to ask†¦show more content†¦Questions About Gender Identity and LGBTQIA+? Missing Badges: How Can You Help? Women and a Legislative Agenda Select-A-Sis How to Run an Effective Membership Selection Session How to: Continuous Open Bidding Ho w to Conduct an Effective New Member Experience Things to Do Museum Exhibits: Heritage Exhibit Explore Kappa Kappa Gamma’s heritage, view objects from our past, and be part ofShow MoreRelatedThe Role of Conceptual Framework in Accounting1606 Words   |  6 Pages(1989) conveys that conceptual framework can be used by financial bodies as a strategic tool for reducing the impacts of government intervention and also for modifying the financial standards legally during competition. The current essay deals with analysis of the significance of Hines’s view on the conceptual framework. 2. 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Nestlé’s Marketing - Ethical Criticisms And Argument

Question: a) Set out the main ethical criticisms of Nestls marketing of infant formula. Which consumer rights are these practices failing to respect? b) Many of the criticisms of Nestls practices stem from the argument that consumers in the developing world are vulnerable. To what extent is this a valid argument? c) What are the arguments for and against continuing the Nestl boycott from the point of view of consumers seeking to enhance the well-being of mothers and babies in the developing world? What implications does your answer have for notions of consumer sovereignty? d) How would you explain Nestls apparent failure in pacifying its critics? What would you suggest the company do to end the boycott? Answer a: Aggressively promoting the "powerless" buyers and impinging on the basic right which is to be dealt fairly. The most prevalent moral feedback leveled at Nestl is that they forcefully advance their baby equation. The detailed analysis gives cases, for example, offering motivations to drain medical attendants and wellbeing specialists to underwrite container sustaining. Such a feedback highlights the rights based hypothesis that activities are unethical in the event that they encroach upon specific rights, for this situation Nestl could be seen to be acting improperly as their activities encroach on the buyer right to be dealt with decently. This raises the issue that Nestl are promoting to shoppers that are seen to be powerless. Different specialists depict defenseless purchasers as those that need training and data in utilizing items securely (Bernhardt and Kinnear, 1994). As expressed for the situation study numerous moms that Nestl market their infant recipe to are not able to peruse the essential directions to guarantee safe utilization of the item, making them powerless targets. In app lying the rights based hypothesis Nestl can be seen to be acting shamelessly as forcefully showcasing their item at helpless shoppers encroaches on the buyer's entitlement to be dealt with reasonably. Using deceptive and tricky practices and impinging on the privilege to be decently educated Nestl has additionally been blamed for utilizing misdirecting and tricky practices. Child Milk Action assert that Nestl have dispersed a leaflet in Botswana expressing that their baby equation balances the runs and its reactions, underscoring that this is deceiving as they claim that babies, who use recipe, are really more prone to get looseness of the bowels than bosom encouraged infants. Such tricky practices can be seen to be corrupt as they break the privilege that shoppers have a privilege to be educated that is, they ought to be furnished with sufficient and precise data to settle on educated consumers (Cateora, Gilly and Graham, 2013). Answer b: As expressed above commentators of Nestl's promoting method guarantee that buyers in creating nations are helpless contrasted with shoppers in the created world who are better instructed, live in more purified conditions and are less inclined to abuse items. In tolerating such a contention it is likely that you would stick to the amazing position of moral relativism as tolerating profound quality to be relevant and subjective. Applying such hypothesis would mean upholding a different code of practice, as in tolerating relativism is to acknowledge that ethical quality totally relies on upon circumstances (Dobbing, 1988). In the event that however the primary inquiry is whether customers in the creating scene are defenseless it is more prone to take after moral absolutism that portray as being the application of all inclusive standards, which would mean having an ethical widespread standard. With a specific end goal to finish up whether I think a different code of practice is defended, creating the quality of the contention that purchasers in creating planets are defenseless is the key (Shah and Ramamoorthy, 2013). The business morals are a great deal more settled in created nations accentuating that creating nations experience the ill effects of business indecency on the grounds that they fail to offer a sorted out and educated group who are mindful of their rights and are in this way not able to give social control (Ten Boom, 1978). This adds weight to the contention that purchasers in the creating scene are defenseless, as it gives further claims that buyers in the creating scene are not fine educated to ensure themselves against negligence from organizations working in their nation. The customers in the creating scene are more powerless than purchasers in more created nations, as he expresses that in created nations there are better security guidelines that give better data and warnings about dangers (Garland, 1984). Case in point in the UK the Food Standards Agency (FSA) gives shoppers with definite data about security and cleanliness and furnishes the legislature with proposals on how sus tenance ought to be named. At last it is hard to counter the contention when, "WHO assess that very nearly 2 million youngsters in creating nations pass on every year from loose bowels, brought about predominantly by microorganism sullied sustenance and water" as expressed by Food Safety Asia on their site. An assumption that is totally unfathomable in created nations. Regardless of the fact that I were to differ that customers in the creating scene are less instructed, I can't help contradicting the actuality numerous individuals in the creating scene live in unsanitary conditions subsequently making them helpless purchasers, as they are inadequately prepared to utilize child equation securely (Lule, 2011). Answer c: For the boycott Commentators of Nestle contend that the continuation of the Nestl blacklist is vital, as they see Nestl to be keeping on acting corruptly. From a privilege based hypothesis viewpoint the continuation of the Nestl blacklist is important to battle Nestl who keep on impinging on shopper rights (Weck and Sampson, 1995). Child Milk Action highlight that Nestl are keeping on impinging on buyer rights significantly after the presentation of the International code in 1981, guaranteeing that they keep on using misdirecting and beguiling works on, underscoring that the Advertising Standards Agency (ASA) after a late 2 year examination found that Nestl in an against blacklist advert guaranteed that they showcase their items morally and that the ASA cautioned Nestle not to rehash such claims (Nestle and Nestle, 1952). The significant certainty is that Nestle still create deceiving data. Pundits thusly keep on advocating the continuation of the blacklist as Nestl keep on impinging on customer rig hts. Not just can the continuation of the Nestl blacklist be pushed as Nestl keep on acting indecently additionally on the grounds that proceeding with such activity can really affect on Nestl. Nestl's case aggregate buyer activity can really have any kind of effect, when reporting that open shock constrained Nestl to drop its $6million claim against the Ethiopian government and that they needed to acknowledge a fundamentally decreased settlement that was hence put straight go into the starvation easing exertion (Nestle, 2002). Confirm that such activity can affect on Nestl's activities gives noteworthy motivators to proceed with the blacklist as it permits a conviction that further changes in Nestl's activities can be constrained. Against the boycott Nestle, who clearly restrict the blacklist assert that it is really commentators of Nestle who are utilizing misdirecting practices. Through the utilization of trademarks, for example, 'The World Health Organization (WHO) evaluates that 1.5 million infants kick the bucket as an aftereffect of loose bowels consistently on the grounds that they are not breastfed', a measurement that Nestl claim the WHO has cleared up they have never expressed (Nestle, 2006). Nestl along these lines contend against the continuation of the boycott as they see the boycotters as utilizing deceiving works on, pushing teaching moms in creating nations on bosom nourishing as a more beneficial practice. Real scientists additionally expresses that people choosing whether or not to partake in a blacklist consider whether their dissents could really harm those it was planned to offer assistance. For this situation it could be contended that boycotting Nestl is unsuitable as it may upset Nestl capacity to adjust itself to great reasons, for example, the supporting of Kids Club Make Space activity, regardless of the fact that it is Nestl endeavoring to purchase great attention as Baby Milk Action claim. This contention however is faulty as the detailed analysis states considerably after a 30-year boycott (Nestle and Nesheim, 2012). Answer d: There are various reasons why Nestl apparently have neglected to conciliate their faultfinders. Most transcendently they are still seen to be acting unethically. As specified above pundits, for example, Baby Milk Action still view a large portion of Nestl promoting practices as deceptive and the length of these proceeds with Nestl will think that it hard to assuage their faultfinders (Nestle., 2007). Nestl's endeavors to placate commentators by implication by adjusting themselves to great reasons have been unsuccessful, as faultfinders, for example, Baby Milk Action view such practices as diversionary strategies guaranteeing it to be 'cause related advertising', supporting great causes so as redirect consideration far from misbehavior somewhere else. In this manner with a specific end goal to better assuage their commentators Nestl must attempt more straightforward activities, for instance adjusting their business practices to the International Code 1981 would be a decent begin (Rena udin, 1999). For Nestl's situation as the negative feeling towards the brand is so instilled considerably more straightforward activity may be obliged to completely mollify commentators, for instance they could utilize their responsibility for filtered water to begin a fight to get more filtered water to creating nations, beginning such guide activity would demonstrate faultfinders that Nestl are endeavoring to address issues in the creating scene as opposed to participating in an alternate advertising (Sethi, 1994). References Bernhardt, K. and Kinnear, T. (1994).Cases in marketing management. Burr Ridge, IL: Irwin. Cateora, P., Gilly, M. and Graham, J. (2013).International marketing. New York: McGraw-Hill Irwin. Dobbing, J. (1988).Infant feeding. London: Springer-Verlag. Garland, G. (1984).An examination of the Nestle controversy. Lule, J. (2011).Globalization and media. Lanham: Rowman Littlefield. Nestle, E. and Nestle, E. (1952).Novum Testamentum graece. Stuttgart: Wurttembergische Bibelanstalt. Nestle, M. (2002).Food politics. Berkeley: University of California Press. Nestle, M. (2006).What to eat. New York: North Point Press. Nestle, M. and Nesheim, M. (2012).Why calories count. Berkeley: University of California Press. Nestle., (2007).The nestle water management report. Vevey, Sz.: Nestle. Renaudin, C. (1999).Nestle  and the infant feeding controversy. Pully: C. Renaudin. Sethi, S. (1994).Multinational corporations and the impact of public advocacy on corporate strategy. Boston: Kluwer Academic. Shah, S. and Ramamoorthy, V. (2013).Soulful Corporations. Dordrecht: Springer. Ten Boom, C. (1978).Don't wrestle, just nestle. Old Tappan, N.J.: Revell. Weck, A. and Sampson, H. (1995).Intestinal immunology and food allergy. Vevey, Switzerland: Nestle .

Old School Rap free essay sample

However, the definition of all rap music of the eighties as old school rap seems to be more common nowadays, although musically it is not particularly useful. In the mid-sass, hip hop split Into two camps. One sampled disco and focused on getting the crowd dancing and excited, with simple or no rhymes ; these Ads Included Pete DC Jones, Eddie Achebe, DC Hollywood? AAA and Love Bug Stark. On the other hand, another group were focusing on rapid-fire rhymes and a more complex rhythmic scheme. These included Africa Bumboat(Yell, Paul Winkle, Grandmaster Flash and Bobby Robinson.As the ass became the sass, many felt that hip hop was a novelty ad that would soon die out. This was to become a constant accusation for at least the next fifteen years. Some of the earliest rappers were novelty acts, using the themes to Sailings Island and using sweet do hop-influenced harmonies. We will write a custom essay sample on Old School Rap or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the advent of recorded hip hop in the late sass, all the major elements and techniques of the genre were in place. Though not yet mainstream, it was well-known among African Americans, even outside of New York City ; hip hop could be found In cities as diverse as Los Angels, Washington, Baltimore, Dallas, Kansas City, Miami, Seattle, SST.Louis, New Orleans, and Houston. Philadelphia was, for many years, the only city whose contributions to hip hop were valued as greatly as New York Citys by hip hop purists and critics. HIP hop was popular there at least as far back as 1976 (flirts record : Rhythm Talk, by Jocks Henderson in 19791 and the New York Times dubbed Philly the Graffiti Capital of the World in 1971, due to the influence of such legendary graffiti artists as Cornbread. The flirts female solo artist to record hip hop was Lady B. (To the Beat HAWAII, 1980), a Philly-area radio D].Later School D helped invent what became known as gangster [emailprotected] sass saw intense diversification in IP hop, which developed into a more complex form. The simple tales of sass emcees were replaced by highly metaphoric lyrics rapping over complex, multi- layered beats. Some rappers even became mainstream pop performers, Including Curtis Blown3, whose appearance in a Sprite commercial made him the first hip hop musician to be considered mainstream enough to represent a major product, but also the first to be accused by the hip-hop audience of selling out.Another popular performer among mainstream audiences was ALL Cool J, who was a success from the release of his first LAP, Radio. Hip hop was almost entirely unknown outside of the united States prior to the 1 sass. During that decade, it began its spread to every inhabited continent and became a part of the music scene in dozens of countries. In the early part of the decade, breakfasting became the first aspect of hip hop culture to reach Germany, Japan and South Africa, where the crew Black Noise established the practice before beginning to rap later in the decade.Meanwhile, record ed hip hop was released in France (Dee Nannys 1984 Panama City Rapping) and the Philippines (Doors Savers An Nosing Delight and Vincent Defangs Annual). In Puerco Roll, Vice C became the first Spanish language rapper, and his recorded work was the beginning of what became known as regeneration the ass, gangster rap became mainstream, beginning In about 1992, with the release of DRP. Dress The Chronic. This album established a style called G Funk, which soon came to dominate and New Orleans gained fame for their local scenes.By the end of the decade, especially with the success of Mine, hip hop was an integral part of popular music, and nearly all American pop songs had a major hip hop component. In the ass and into the following decade, elements of hip hop continued to be assimilated into other unrest of popular music ; neo soul, for example, combined hip hop and soul music and produced some major stars in the middle of the decade, while in the Dominican Republic, a recording by Santa Y Us Denudes and Lisa M became the first single of mercenary, a fusion of hip hop and meringue.

Slow and Steady Wins the Race free essay sample

My heart rate increases and the sweat drips on the purple and white uniforms. The team no longer became visable. I take a sharp left turn, look around, and pause, only to notice that no one is near. I am lost. I reverse to see other team mates following. Wrong way, I guess, I say nonchalantly. They all groan and curse under their short breaths. Coach Locke records my time. 19:56. I am a failure. Brutality struck when our senior leader instructed us to jog a twelve minute, one and a half mile cross country warm up. That imitation of the fat girl running behind the pack depicted in movies appeared true. Additionally, my nine minute mile splits felt worse. I told myself I would quit by the third week; I went to practice everyday for the rest of the season. Summer 2007 marked a new beginning cross country conditioning. The team traded in sleep to better themselves and sacrificed joy for a few hours of agony. We will write a custom essay sample on Slow and Steady Wins the Race or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We met every morning and trained harder than before. However, I knew that in order to keep up, I would need to try. Eventually, as the summer wore on, my times decreased and I kept up with the fastest runners. A year later, I run the same course. Except, Im a more experienced and capable athlete. I hold my head high for those two elongated miles and I refuse to let anyone pass. The pain bolts through my legs but I do not mind. I finish with a smile on my face. 15:26. Eighth overall. Perfect; a spot on varsity. Ive struggled throughout the past year to achieve the best time possible. Ive PRed(personal record) countless times, Ive tolerated numerous asthma attacks, and I ran Rim Rock (the hardest cross country course in Kansas). Ive survived it all. Ive achieved it all, Ive endured it all, Ive won it all. Slow and Steady Wins the Race free essay sample â€Å"Michael.. repeat these words back to mesaucer, cinnamon, coat, snake and dictionary.† I said â€Å"What?..oksaucer, cinnamon, coat, ummm†¦Ã¢â‚¬ ¦.† This was the moment where the school specialist knew that something was wrong. It was fifth grade and I was having problems in school including trouble hearing, reading, taking tests and paying attention in class. My teachers took notice of this and decided to test me for an Individualized Educational Program (IEP). After testing, they determined I had hearing and reading comprehension problems. Assistance immediately began with speech classes during the day and tutoring after school in English and Math. Throughout the years, I built skills to overcome my learning disability.It was a slow, methodical process but I knew that I could do it and succeed with good grades. By the time I was a freshman in high school, I was well on my way to performing at the same level as students without IEPs. We will write a custom essay sample on Slow and Steady Wins the Race or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I continued to build on my foundation by managing my workload with new study habits that were taught to me by high school specialists. Fast forward to junior year in which I received an award for academic achievement in maintaining above a 3.4 GPA all four quarters. Receiving this award really inspired me and made me realize that I can do anything with hard work and dedication. Senior year I am taking a rigorous course load for me, but I am willing to put everything into it to prove that I am a smart and hardworking individual.

Business VCE essays

Business VCE essays Describe how the business communicates internally and externally. A business communicates internally with staff members. Most employees have a desktop computer, which allows them to send and receive letters, reports, trading documents and other messages quickly and accurately. All documents can be stored on disks, which saves on filing and storage space. Email is used widely for internal and external communication because is it quick and reliable. Fax machines are very popular for sending written documents, diagrams and pictures. As the fax machine is linked to the telephone line, it is a cheap, accurate and quick way of communicating. If head office wanted to speak to a member of staff lower down the line, they would have to e-mail, write a letter, or send a memo. Whereas if a member of staff wanted to get a message to head office they would have to speak to their manager, who would speak to their manager and it would work further up the line until the message got to head office. A business communicates externally with customers, suppliers, the public and shareholders. To communicate with customers, Adams would write a letter, telephone, or perhaps e-mail. If a customer made a complaint by letter then the staff would write a letter back. To communicate with suppliers, Adams uses telephone to order what products they want, or maybe they could use e-mail because it is cheap and reliable. To communicate with the public, Adams would use visual aids such as posters and billboards to advertise the company and draw in customers. They could also advertise using radio or television. How does communication help the company meet its business objectives? Being friendly and helpful to the customers and public will make customers want to go there and buy the goods Adams provide. Adams has to build a relationship with its customers, so they are familiar and welcoming. Good communication between the staff at Adams an ...

Crime and Justice law Essay Example | Topics and Well Written Essays - 2500 words

Crime and Justice law - Essay Example The influence of judiciary starts from the point of conviction of an offender or a violator to the sentencing as well as their rehabilitation, if required. Let us now discuss about the UK judicial system, observing the proportionality and authenticity of its sentencing law. It is a known fact that UK does not have a written constitution. That gives it the space for its flexibility, which leads to the huge number of amendments; every amendment is deeply correlated with the judicial decisions on the substantial cases. Hence, as far the UK judicial system is concerned, it does not only hold the responsibility to convict and decide the case but it is also responsible for its manipulative decision on a case which reflects in the policy making Take for example, the R v Templecase, the Court of Appeal held that a basis of plea should normally be expected to set out the facts, different to those in the prosecution papers, on which the defendant is prepared to admit his guilt.   The court c ommented adversely on placing undue reliance on an unsigned basis of plea and drew attention to the importance of the guidance in the case of R v Underwood that recommended on the use of the responsibility for alerting the prosecutor to areas of dispute rests with the defense.1 In addition, as a result of the case R v H and Others, it was decided and regulation was made that if a defendant wishes to be sentenced on a basis which is not agreed, the prosecution advocate should invite the judge not to accept the defendant's version unless he or she gives evidence on oath to be tested in cross-examination.   In such circumstances the defence advocate should be prepared to call the defendant and, if the defendant is not willing to testify, subject to any explanation that may be given, the judge may draw such inferences as appear appropriate.2 Judicial system of UK Having a vital responsibility given to the court, it has to be approachable to a quality decision making simultaneously nee d to maintain a companionate relation with public. The judicial system needs to provide security to both physical as well as psychological fear emerged due to frequent violence. Hence, the judicial body has the duty to segregate the categories of level of crime and criminals, followed by its conviction and decision for the required sentencing. Further, the duty binds the body to design a secure rehabilitating plan for criminals, so that the general public will be safe from reoccurrence of violence from the convicted criminals. To establish the proportionality of the English sentencing law we need to explore its previous sentencing system. Let us take the example of R v Reynolds and others3.   In this case, the prosecuting advocates were made aware of the impact of statutory provisions simultaneously avoid wrong judgment. The prosecution advocate may also offer assistance to the court by making submissions, in the light of all these factors, as to the appropriate sentencing range. To secure obedience with the above mentioned responsibilities, the prosecutor is required to prepare a plea and

Of the Natural Condition of Mankind Essay Example | Topics and Well Written Essays - 1250 words

Of the Natural Condition of Mankind - Essay Example This is why Hobbes suggests that we lock our doors and that even though there be enforcement of laws we still take precautions. I implore you, gentleman and the like unlock your doors and let civility in.[ Can we know our minds This thing that exists beyond time or space. And does this knowledge free us. And yes we are made accountable to all things that ensue from our innate needs and wants as well as our positive goals dreams or thoughts. And then the question is, "Are the only worthwhile dreams, goals, desires and thoughts the only ones no one else wants" Are we that self-regarding According to ideas of political thought even our so called selfless acts are based on the desire to be seen in a better light. Therefore what we do for others still benefits us. This constant state of war is not necessarily mental but may be derived our of a more basic and life preserving need for us as humans to be in a state of homeostasis. "A dream deferred makes the heart sick." Though a higher power may be established no such agreement for a standard of living may be made unless a person, of their own free will agree to submit to that higher power. And if such higher power may be submitted to namely God. The glue that holds it all together is love. For where there is no law according to Hobbes there can be real free will. Love. Against such there is no law[Holy Bible]. It may be pertinent therefore to establish those that love first obeying the one command that overrules all else. Then there can be real freedom. Imagine a man that were in the world alone. Everyone else is asleep. According to Holy Scriptures it states do not awaken love before it so desires. Yet love does arouse one to a deeper consciousness. You become aware that there is more than just you, your needs, your desires and your wants. A child can not yet understand this. That is, if we agree with Piaget's level of development. Whoever gets to it first. It goes beyond the strongest. It goes beyond will. It comes with intelligence. It is bred within the genes. Thus, this may be why marriages are one way to form alliances, treaties or pacts. The passions that incline men to peace again is not fear of death but love. Ignorance vs. denial. Is ignorance really bliss If therefore, a love such as Christ can compel us it motivates us. It drives us. The whip is good for one thing- training and conditioning but left to one's own devices it is good for not much else. Because the perfect standard is not worldly or based on human ability the perfection still stands. This perfection can never be tainted because it is our of our reach. All fall short of the glory of God. A law that forbids one until they have knowledge of such law is a flawed argument. It is like the tree of good and evil. Once Adam and Eve ate of the tree their eyes were open. Is it ignorance or is it marriage that is bliss Neither! Love is blissful. Though a slave has no rights or personal properties they do have the ability, the power, the capacity and freedom to love. Against such there is no law. St. Thomas Aquinas supports this argument by stating that one need not be smart to understand God- Who is love. Contrary to Hobbes statement that out of fear, or fear of punishment but it is out of deep regard for the safety and protection of another. Again love protects. Fear is

Falling in Love Essay Example | Topics and Well Written Essays - 500 words

Falling in Love - Essay Example I was looking at the most beautiful crescent blue eyes with long fringed eyelashes. My whole world had come tumbling down with dazzling stars! ‘Are you okay?’ He had enquired in a deep husky concern that had sent a shiver of excitement down my spine. I was dumbstruck and could only nod. I could feel my world going round and round. I was staring and then a little coughing woke me up from my stance. The guy was smiling and offered his hand. I took his hand and stood up. I could not look into his eyes for I was still very embarrassed at being caught staring in such a public place! He was gently pushed me towards the perfume section and before I could protest, he had bought two bottles of the Chanel 5, one having the smell fragrance as the one which was smashed into thousand pieces and the other one which I had wanted but could not afford. He then took me for a cup of coffee and I can still remember how the hours had flown. It was mutual love at first sight. Falling in love is total magic because it completely changes you and makes you feel at the top of the world. You find the things to rejoice in the most weirdest of situations and cry at the drop of a hat. It seems as if the nature rejoices in your happiness and lets you discover things about you that you were never aware of. Indeed, I did not know that I could become a book lover but then I had not met the love of my life! It is funny but I had become a highly cheerful and optimist person from the shy individual who would always be looking at the gloomiest aspect of things. I wonder if other people also discover whole new world of good things when they fall in love. My love had also become my soul mate. He told me much later that he had also experienced the same magical moments and had loved my silence with the same passion as he had loved my voice which he found to be very soothing. He was quite stressed

Effectiveness of Oxygen Therapy for Cardiac Problems

Effectiveness of Oxygen Therapy for Cardiac Problems Oxygen therapy is the administration of oxygen at a higher concentration than that of ambientair. The main intention of this process is to either treat or prevent the symptoms and manifestations of hypoxia. Oxygen therapy decreasesthe work of breathing by increasing alveolar oxygen tension. As an essential part of clinical practice, oxygen therapy is widely used in cardiac care. Despite all thiswide uses of this therapy have been criticalin cardiac care. Studies have provedthat excessive use of oxygen, results incritical conditionsinthe areas that it is applied. This essay aims at examining the concentration required, different conditions, where it could be needed and the effects of use of high concentration oxygen for the client with chest pain. When there is airway obstruction as a result of cardiac effects such as asthma, pneumonia, breathing system of the client becomes complicated. This client can only breathewhen the oxygen level climbs above a setlevel. This will maintain functional ability and at the same time minimize the chest pain, which may have been caused by breathing problem. It is very important to note that there are several causes or condition that may arise to chest pain(FritzFaber, 2012). The different approachesproposed, suggestthat these statementsandsolutions do not conform withthe available evidence in the cardiac care. Also, inthe treatmentof a patient with cardiacproblems, the main issueto be consideredis the balance ofevidence for both the safety andefficiency of oxygen administrationin cardiac care. Arterial oxygen tension is one of thesigns todeterminant coronary artery tone. Slightincrementin arterial oxygen reducescoronary flow irrespective of priorsaturation(Atar, 2010). The human study of patientswith cardiac problems hyperoxia from concentrated oxygentherapy reducescoronary blood flow(Atar, 2010). Administering oxygen therapyto patients with myocardial infarction, oxygen therapy canreduce cardiac outputvolumes, and blood pressure and vascular resistance(Atar, 2010). Thereevidencein determiningsafety and efficiency ofoxygenadministration in cardiac care. The evidence supportsuseofoxygentherapyin minormyocardial infection resultsinincreaseddeath rates tothe patients. Research has approved that resuscitation from cardiac arrest; administration of high oxygenresults in hypoxia. Thisis directly associatedwith more deaths to patients incomparison to either normoxia or hypoxiaproblems. Continuoususe of oxygen therapy in cardiac careis harmful to the patient of cardiac problem and this approach is not the best. It is recommended that, the administration of oxygentherapyshould be at the level of 96% to keepstandardizedsaturation(BerstenSoni, 2009). Also, oxygen needbe administeredfordefinitecardiac cares, in which benefit of oxygen therapyoutweighs the risks it may impose to the patient. Healthcare professionals should take into account that the method, doseand delivery periodis clearly speltand patient’s reaction to oxygenadministration is thoroughly monitored (FritzFaber, 2012). Since oxygen is a drug, its administration requires a medical order. Each of the episodes of oxygen delivery should be ordered on the medicationchart either as on-going or one-off treatment. There are some conditionsthat should be examined before the nurse initiatesoxygen. First, the nurse should realize that the patient hasbreached expected normal parameter of oxygen saturation, also a medical review is required within thirty minutesand then at the time of the medical review, the right prescription of oxygen should be written. Before the selection of the delivery method, caregiversshould check at the individual flow meter for where to read the ball when setting the flow rate (Straface et al. , 2008). Some of the flow metersmay register greater than the maximum flow indicated in the meter in the case of the ball being set above the highest amount(Hunt, 1999). The nurse is required to use caution when adjusting the flow meter. All of the high concentration or delivery requires humidif ication. The selection ofthehumidification will depend on the oxygen delivery system in use. It should be noted that, air entrainment devices are not effective when it comes to delivering FiO2that is greater than 50%. Administration of high concentration of oxygen to clients with chest pain may worsen the pain, when breathing elevated pressure of oxygen is extended for a longer period(Myers et. al. , 2008). There has been a growing debate and concern on the administration of high oxygen concentration to those clients with chestpain(FreyShann, 2003). Traditionally, for over a decade, patients who complained of chest pain were instantly administered high flow of oxygen, this process initially started when medics realized that oxygen would ease myocardial ischaemia in patients with acute coronary syndrome (ACS). Also, highoxygen concentrationmay cause atelectasis. The alveolirelies onnitrogen topreservesurfactantcreationand alveolarpower. The high concentrationof oxygen, when administered may wash out nitrogen and leave the alveoli susceptible to a lack of gas asthegas diffuses to blood(Shekhar et. al. , 2010). It is important to note that; high oxygen concentration to thosepatients with cardiac problems, do not yield much advantage. Thispractice quickly became a routine in patients presenting with acute chestpain(Robyn and Coffee, 2012). Recently there has been a report indicating that harmful effects of high flow of oxygen in ACS patients where the patient may not be hypoxic. High flow of oxygen has previously been associated witha reductionof cardiac output, attribute to arterial vasoconstriction and also it increases systemic vascular resistance. Inmorerecent evidence, systematic review shows that the routine use of high concentration on chest painmay lead to greater infarct size increasing the risks of mortality. From a physiological perspective, treatment of ACS’ patientswith oxygen seems reasonable. For apatient suffering from ACS, there isalack of myocardial perfusionsand less oxygenation of the myocardium. In thiscontext, itseems logical to increase the oxygenation of the blood. Thistreatment is not well thought and can lead topatient harm, if not well monitored. The bottom line is that, the drug that is often usedcan cause harm if it is given without a good reason, when there isless saturationof oxygenin apatient’s blood, oxygen cannot help them with shortness of breath, and it may hurt them instead. The same idea holds truefor the neonates and any ofpatients with ongoing tissue injury from MI, stroke or trauma it is true that oxygen can be badwhen not wellmonitoredin administration (Myers et. Al. , 2008). The hemodynamic effect of high flow of oxygen in the myocardial was explored bygroups to improve on the cardiac care. The cardiovascular response to high concentration of oxygen was primarily attributed to arterial vasoconstriction; this has been demonstrated in retinal blood vessels. This method was also thought to be the reason behind the reduction in renal blood flowofcerebral blood flowwith oxygen therapy. Research has demonstrated that high concentrationof oxygen cannot increase itstransport inpatients with arterial oxygen saturation to a level of less than 90%. This is explainedbythe notionthat the reduction in cardiacoutput in excess leads toincreases in oxygen content. In patients with arterial oxygen saturation of less of 90%, this shows that oxygen administration increased oxygen transportation(CampbellSilver, 1998). This is due to both increased cardiac output and oxygen content. In therecent years, researchers have providedclearand direct evidence that the administration of high flow oxygen reduces coronaryartery blood flowfor the stable patient with ischaemic heart effect. This evidence wasprovided over a decade ago, and this has been confirmedthe method of high oxygen concentration may change, but the effects of oxygen on the cardiac care remainthe same. In conclusion, it is important to note that it is not clear whether routine administration of oxygen in patients’ with cardiac problemsin relation to chest pain has all the positive impacts on the outcome(Hunt, 1999). This systematic review challenges the status quo predicted by the international guidelines on the treatment of the chest pain caused by cardiac problems. The argument of reduced mortality due to administration of concentrated oxygen topatients with cardiac problem is disturbing. There is no need to administer a method of treatment on a patient in which the negative impacts outweighs the gain. The different approaches in tackling this major problemofchest paingives a clear evidence and explanationofthe conditions in which a patient is to be administered with concentrated oxygen. Before any treatment is done forpatientswith chest pain, caregiversshould try to understand the cause of the pain(CampbellSilver, 1998). For example, the pleuritic pain is triggeredby ches t movement and it is severe during coughing. Splinting the chest wall will help in reducing the discomfort of coughing. Cardiac care is involved with a lot of approaches that need to be looked at before treatment is undertaken. References Frey, B. , Shann, F. (2003). Oxygen administration in infants. Archives of Disease 2in Childhood Fetal and Neonatal Edition, 88, F84 F88. Bersten, A. Soni, N. (Eds). (2009). Ohs Intensive Care Manual 6th Edition. China: Butterworth Heinemann Elsevier Campbell, E. ; Baker, D. , Crites-Silver, P. (1998) Subjective Effects of Humidification of oxygen for delivery by nasal cannula ChestVol 93: 2 289 – 293 Shekhar, R. , N. Garg, A. Chockalingam, A. Tharakan, and A. Senthilkumar. (2010)A Young Adult With Atypical Chest Pain. Chest138. 4 MeetingAbstracts: 95A-95A. Print Beyar, R. (2009)Acute Cardiac Care-From Symptoms to Diagnosis and to Interventions. Acute cardiac care11. 3: 129-130. Print. Clark, R. A. , Neil, C. (2012):Can the Cardiac ARIA Index Improve Cardiac Care for Australias Indigenous Population?. Journal of Cardiac Failure18. 8:S89-S90. Print. Hunt, J. m. (1999):Cardiac sugical patients’ expectations and experiences of nursing care in the intensive care unit. Australian Critical care12. 2:79. Print. Fritz, A. , Faber, P. (2012). Chronic cardiac chest pain. Continuing Education in Anaesthesia, Critical Care Pain, 12(6), 302-306. Straface, A. L. , Myers, J. H. , Kirchick, H. J. , Blick, K. E. (2008). A Rapid Point-of-Care Cardiac Marker Testing Strategy Facilitates the Rapid Diagnosis and Management of Chest Pain Patients in the Emergency Department. American journal of clinical pathology, 129(5), 788-795. Atar D. (2010)Should oxygen be given inmyocardial infarction? BMJ; 340: c3287.

History and Eradication of Smallpox Essay -- Biology Medical Biomedica

History and Eradication of Smallpox The smallpox virus has affected the human species for centuries. It has been recorded as early as 1350 BC in ancient Egypt.The smallpox disease is caused by the Variola virus which only inhabits the human organism. There are two forms of the disease major and minor. The major has a mortality rate of 20-40% of untreated individuals. Though major and minor eventually run the same course and the outcome is the same, the major has symptoms that are distinct from the minor form, including hemorrhaging both internally and externally. Early treatment of the disease was variolation, and was the only method of treatment until the vaccine was discovered by Edward Jenner. The World Health Organization (WHO) eradicated smallpox in 1979. There is still no effective treatment for the disease after contraction. The speckled monster, the killer of both kings and peasants, once considered the most terrible minister of death; smallpox had ravaged the world for centuries. The virus emerged from an unknown source, however there is belief that it originated in Africa and then eventually spread to India and China. The first documented case of smallpox was dated in 1350 BC during the Egyptian-Hittite war.(Emedmag,2002) The course of the pandemic turned towards Europe in the 5th to 7th century and begun it destruction in major European cities in the 18th century. Classified as a pandemic during the 18th century, smallpox was located on almost the entire world save Australia and a few isolated islands. Smallpox did not only impact medical history, but also was a great influence in politics as well. Smallpox was known as the killer of peasants and kings, showing no biasness in its selection of victims. Skin lesions ... ...n stopped for almost 15 years. If terrorists were to use the Variola virus, the world would be virtually at the mercy of the smallpox disease. History and Eradication of Smallpox 9 References: Barquet, N. Smallpox: The Triumph over the Most Terrible of the Ministers of Death. Volume 127, Issue 8, Pages 635-642. Brannon, H. 2005. History of Smallpox: The Rise and Fall of a Disease. About Dermatology. July 26,2005 http://dermatology.about.com/cs/smallpox/a/smallpoxhx.htm Brilliant, L. B. 1985. The Management of Smallpox Eradication in India. Ann Arbor, MI:University of Michigan Press. Fenner, F., D. A. Henderson, I. Arita, Z. Jezek, & I. D. Ladnyi. 1988. Smallpox and Its Eradication. Geneva: World Health Organization. Hopkins, J. W. 1989. The Eradication of Smallpox: Organizational Learning and Innovation in International Health. Boulder, CO: Westview Press.

The Expansion of Europe and China in the 15th Century

In the 15th century, the western and eastern sail technology was comparable. The mariner's compass, so crucial to navigation out of sight of land, was developed from the Chinese magnetized needle of the 8th century, and it traveled via land route to the Mediterranean where about the 12th century the Europeans or the Arabs developed the true mariner's compass (floating), but China soon received the improved model. 27 So both East and West had the mariner's compass in the 15th century.Stern post rudders, which are a significant advantage over steering oars in steering larger ships in tumultuous seas, were utilized in China as early as the 1st century A. D. These were not developed until about the 14th century in Europe, but stern post rudders were available to both East and West in the 15th century. Knowledge of wind and sea currents was considerably more advanced in the West by the Portuguese and Dutch than by the Chinese in the 15th century. 8 The West also had superior knowledge of celestial navigation, that advantage being shared by the Arabs; the Chinese were reduced to utilizing Islamic astronomers and mathematicians at the Imperial Observatory, but had not extended celestial work to the practical work of navigating as of yet. The Arab and the Portuguese cross-staff or balestilha developed in the 14th century, and the astrolabe for even better measurement of the angle of celestial objects in the early 15th century. 29 In military technology, both East and West had cannon, armor and horses.In summary, before the 15th century, the Chinese were ahead in oceangoing ship technology, with larger compartmented ships and efficient fore-and-aft lugsails on multiple masts. In the 15th century, the Chinese and the Europeans were in rough overall parity. The Chinese were ahead in ship size and hull construction, and the Portuguese were ahead in the arts of navigation, and there was parity in sail technology (the Chinese with battened lugsails, the Portuguese with latee n sails). Neither had a distinct overall advantage.Both were technologically capable of great voyages of discovery, mercantile enterprise, and colonization. In tracing the developments, what is distinctive is that the rate of progress in nautical technology of the West was considerably faster than that of the East. By the 16th century, the West was clearly superior in ocean-going maritime technology (especially considering the regression that occurred in China due to policy influences). During the fifteenth century, Europe began a process of nprecedented expansion that by 1650 had affected all areas of the world. This was actually part of a global tendency towards complexity among many human societies. Matching the empires of the Aztecs, the Inca, and the West Africans were rising states on the Eurasian fringes such as Japan or the European monarchies in England, France, Spain, and Portugal. In Eurasia, developing navigational technology, along with expanding trade, encouraged long sea voyages by Arabs, Japanese, Chinese, and Europeans.But only the Europeans linked up all the continents in a new global age, when sea power, rather than land-based armies, was the main force in empire-building. Overseas expansion was obviously related – both as cause and effect – to the European transition from medievalism. The Crusades and the Renaissance stimulated European curiosity; the Reformation produced thousands of zealous religious missionaries seeking foreign converts and refugees seeking religious freedom; and the monarchs of emerging sovereign states sought revenues, first from trade with the Orient and later by exploiting a new world.Perhaps the most permeating influence was the rise of European capitalism, with its monetary values, profit-seeking motivations, investment institutions, and constant impulse toward economic expansion. Some historians have labeled this whole economic transformation â€Å"the Commercial Revolution. † Others have used the phrase in a narrower sense, referring to the shift in trade routes from the Mediterranean to the Atlantic. Interpreted either way, the Commercial Revolution and its accompanying European expansion helped usher in the modern era.

How to Select an Original Argumentative Essay Topic

How to Select an Original Argumentative Essay Topic Original Argumentative Essay Topics The argumentative essay is the exact type of academic assignment, which is very popular in modern universities and colleges. The students who learn history, economics or political science often face a need to perform an argumentative essay. The main purpose of this essay paper is to reveal students’ abilities to reason and support arguments. This article will help you to perform a perfect argumentative essay and will bring numerous original ideas for selecting the most appropriate topics of the essay paper. How to Choose a Proper Argumentative Paper Topic When you need to perform an argumentative paper, you will be assigned a topic or will face a need to select your own. Sometimes, it is easier to perform your own topic if you are able to choose the most appropriate and original argumentative research paper topic. It is important for your topic to be interesting and useful for the audience. Thus, first check who is your audience and only then start performing your paper. Make sure you know the topic you are going to write about in your essay paper. How to Prepare Essay Paper In order to prepare an excellent argumentative essay paper, you need to follow the next writing plan: Ideas’ research; Brainstorming; Writing an outline; Proper structure; Writing process; Proofread; Final Research. Every mentioned stage of the essay paper performing needs to be followed no matter what topic you have chosen for your essay paper. Make sure you know a lot about the topic, its main subjects, objects, and top characteristics of the described issue. Ideas’ Research Once conducting research, make sure to deal only with reliable sources, thus choose proper sources and check various materials with different viewpoints and other researchers’ thoughts. Since an argumentative essay requires proper references, write down every source used with its detailed title, author’s name, date of publishing, and the pages’ numbers. This is very useful to perform a reference list in advance since it will help you to save a lot of time when finishing your research project. Brainstorming This is the exact stage where you need to look through every idea and argumentation to figure out what you are going to write and how you need to perform a paper. You will be assigned a certain formatting style thus it may help you to shape your paper properly. Check every of your idea, even the most provocative and intriguing ones. It is great to list your ideas since this form of pre-writing allows choosing the best ideas without forgetting any of its slightest details. Proper Structure Once dealing with a selection of a proper structure, follow the standard essay paper’s structure with the following top elements: Introduction; Main body; Conclusion. The introduction needs to be quite impressive and attention-grabbing to make the reader continue reading your paper. The introduction also must contain the main thesis statement. The main body consists of the min paragraphs, which reveal the statements and their support arguments. Moreover, it is important to place every statement and argumentation logically to let the reader get the main point of the paper. The main body needs to reveal the evidence and the opponents’ arguments to make the entire picture full. Use statistics and other important data to support your arguments. With proper argumentation and evidence, start performing a conclusion. This is now supposed to be a simple summary of the paper. You also need to show the practical use of your research’s results for other researches. You can add a call-to-action to your conclusion if needed. Outline In order to organize the entire writing process, it is useful to perform an outline. The outline will be used further as a working plan to make the writing more convenient. The outline allows summarizing the main ideas, which need to be revealed in the main paragraphs of an argumentative essay paper. Writing Process It is important to focus your attention on a proper paper’s structure since only proper formatting and structure allows preparing a flawless original paper. Therefore, follow the structure and use the outline to organize the entire writing process more conveniently. Sure, you can implement any of your writing ideas; thus, if you think you need to use unique writing techniques feel free to use them in order to provide a perfect argumentative essay paper. It is important to check your vocabulary all the time in order to avoid using jargon and other inappropriate languages. Remember, there is no use to do your entire writing on the same day. Plan your working hours and spend enough time to prepare an original and flawless paper. Proofreading Once you have an argumentative essay written, make sure to check it for any grammatical and spelling mistakes. Moreover, try to avoid the next logical misconceptions: Hasty generalizations. It means using a conclusion having non-valid evidence. Ad hominem attack. This is when a writer tries to deal with the opponent’s point of you by turning to name-calling. Genetic fallacy. This is the situation when an argument is bad because of its origins. Circular argument. It is when a writer tries to prove an argument by simply restating it in dissimilar words. Controversial Argumentative Essay Topics Numerous writers prefer using controversial argumentative essay topics to grab the readers’ attention and prepare a unique writing piece. College and university students and other writers who want to perform an exclusive argumentative essay can easily use these controversial argumentative essay topics. Note: These topics are not for middle school students. Family Matters The right to adopt children for homosexual partners: pros and cons. Physical discipline for children: do the parents have a right to do so? Should the parents who were named incompetent by the state representatives to be allowed to keep their children? What do you think about same-sex couples as parents? Children punishment: long-term negative effects. Society Legalization of abortion: pros and cons. Assisted suicide: legal responsibility and consequences. How to stop the illegal immigration in the world? What is the most appropriate role of the Church in society? Should the death penalty be justified? Law What rulings should the judges make: based on the wording of the law or the one beneficial for society? It the power of the U.S. Supreme Court excessively overrating the power of the local branches of government? Does the collection of metadata remain a violation of the Fourteenth Amendment? Do you believe the stated need to be given more power? What positive changes can bring the right of the Great Britain House of Lords to obtain veto power over the House of Commons? Ethics Do you think it is right for psychologists and priests to share the content of their conversations with patients and parishioners when required by the law? Does the doctor have an ethical right to deny treatment to a patient who cannot pay? Does the right to use a gun in order to defend own life and properly is ethically allowed? Should the government make prostitution a legal work? What do you think about the legalization of the drugs? History Did the United States have a right to banish the Native Americans from their territories? The reasons for the Prussia success in gathering Germany lands into a single nation? Can be justified the post Second World War occupation of Eastern Europe by the Soviet Union? The invention of the cotton gin and its effect on American agriculture. What are the main and primary reasons for the Indo-Pak Wars? Health Care The private and public healthcare systems: pros and cons. The main ways of dealing with an increasingly aging population in the United States? Do the scientists have an ethical right to perform experiments on animals? Should drug and alcohol addiction be listed as a disease? The effects of the 21st Century social environments on humans’ health. Education Choose and verify the most effective education system: teacher-centered or student-centered. Is it beneficial for children with special needs to be taught together with ordinary children? Do the schools need athletics as a special discipline? List and compare the main learning methodologies of 20th and 21st centuries. Is it beneficial for students to be friends with their teachers? Foreign Policy Does Great Britain make the right decision to leave the European Union? Should the NATO and EU expand in Eastern Europe? The main foreign policy objectives of the current president of the United States. How to achieve a lasting peace in Syria? The improvements of the foreign policy of Ukraine due to Russian and American interference in her domestic affairs? Economics The reasons for the communism failure in the Soviet Union? The benefits of socialism for developed nations. The pros and cons of socialism and capitalism for modern society. The most beneficial economic system for Third World countries. The protectionist and free trade policies: pros and cons. Military Science The importance of ground forces for achieving victory in modern wars. Use of biological and chemical munitions: the ethical and moral rights. The use of aircraft carriers in current wars: pros and cons. The replacement of soldiers by artificial intelligence and machines in the future. Can the occupation of the country in total war and all the methods used for it be justified in the end? The argumentative essay is a complex, but a very exciting academic assignment, which is very popular in modern universities and colleges. The students who learn history, foreign policy, political science, economics, etc. often face a need to perform an argumentative essay. The main purpose of this type of essay paper is to demonstrate the students’ abilities to reason and support arguments. This article will help you to perform a perfect argumentative essay and allow finding numerous original ideas for the best original topic for your essay paper.

Theodore Roosevelt2 essays

Theodore Roosevelt2 essays Theodore Roosevelt was the twenty-sixth president of the United States. He served in office from 1901 to 1909. With the assassination of President McKinley, Roosevelt, not quite 43, became the youngest President in the Nations history. Roosevelts youth was very different from most of the other Presidents. He was born in New York City in 1858 into a wealthy family. His life was plagued early on by health problems and illness which he overcame. The conquering of his ill health led to Roosevelt supporting a strenuous lifestyle. In 1884, his first wife, Alice Lee Roosevelt, and his mother died on the same day. Following their deaths, Roosevelt spent two years on his ranch in the Dakota Territory. At his ranch, he spent his time driving cattle, big game hunting and even captured an outlaw. During a trip to London, England, he married Edith Carow in December 1886. Roosevelt was a lieutenant colonel in the Rough Rider Regiment during the Spanish- American War. He was one of the most remembered heroes of the war, leading a charge at the battle of San Juan. In 1898, Roosevelt was accepted as the Republican candidate for governor of New York State. He won the election and served as governor with distinction. He was elected as President in 1901 and served until 1909. Roosevelt was responsible for many great achievements during his tenure as President. He believed in fairness and justice while favoring no one over anyone else. Known vibrantly as a trust buster, Roosevelt forced a dissolution of a great railroad combination in the Northwest with more antitrust suits following under the Sherman Act. He was also responsible for the construction of the Panama Canal, the establishment of the U.S. right of intervention in Latin America, the prevention of foreign bases in the Caribbean, and numerous achievements i ...

Project 8 Speech or Presentation Example | Topics and Well Written Essays - 1250 words

Project 8 - Speech or Presentation Example These parameters generate secondary parameters such as total cost, total revenue, average cost, and marginal revenue. All of them are interrelated. This assignment studies the interrelationship of these parameters using two equations: inverse demand and average cost. The inverse demand equation is represented by p = 800 – q and the average cost equation is expressed by c = q + 100 + 500/ q. The following sections present the interdependency of the above-mentioned primary and secondary parameters of the price and demand relationship. The inverse demand equation is p = -q + 800. Therefore, the demand equation is q = - p + 800. This equation is coded in the Mathematica program to draw the 2D plot of the demand curve. The plot is drawn on the q-p plane; where q is independent variable quantity and p is the dependent variable demand. The plot is shown in Figure 2. Given Inverse demand function is p= -q + 800; therefore, Demand function is q = -p + 800. The formula for the calculation of Elasticity of demand is E = = *d(-q+800)/dq. This formula is coded in the Mathematica , which are shown below. The demand elasticity for price, p =1 is E = -1/799. Since E Given average cost function, AC = q + 100 + 500 / q. For total quantity q, the total cost function is TC = (q+100+500/q)*q= q2 + 100q + 500. Marginal cost, MC is the tangent to TC function, which is expressed as The MC function will be expressed through q variable. The solution is MC = TC’[1]. The solution is coded in Mathematica, which are shown below. We use the 3D profit function, f(π3D) = pq - q2 -100 q - 500. In this equation, p and q are independent variables. At the same time, for a given value of p there is a specific value of q. We find the values of q for p using p = - q + 800 equation. We assign p from 1 to 10 with interval 1. The 3D function and their arguments are coded in Mathematica. We have included a table of π3D = f (p, q)

Mexican Politics and Culture Research Paper Example | Topics and Well Written Essays - 2000 words

Mexican Politics and Culture - Research Paper Example Since it gained independence from Great Britain, America has chosen the federal presidential form. Canada has long been federal parliamentary. Mexico on the other hand, seems to base its government structure with America. The United Mexican States (commonly known as Mexico) has no royal families unlike Canada. Mexico appears to have a very similar political system with United States due to the following factors: (1) presidential system (2) three autonomous branches (executive, legislative and judiciary) with checks and balances (3) federalism with a good amount of local autonomy. Notably, despite their sameness in political system, America and Mexico do not have the same economic status (Stacy, 2002). Like Canada, United States is one of the developed and industrialized countries of the world whereas Mexico belongs to the developing nations (Stacy, 2002). In lieu of that fact, this research paper will explore the respective political system of Mexico and United States. This will be f ollowed by a brief analysis of their similarities. At the end, an assessment shall be provided on whether or not their similar political structure is the reason for their economic disparity. The Mexican Political System Rogelio Hernandez-Rodriguez (2003) described the Mexican government as authoritative and the most successful to maintain a system which is dominated by one party. The PRI or the Institutional Revolutionary Party has long been controlling Mexican politics. This political party has ruled Mexico for almost seventy-one years (Klesner, 2005). Majority of the elected government officials of Mexico are affiliated with PRI. The authoritative nature of Mexican government is attributed to this fact. Nevertheless, despite the hegemony of PRI, Mexico has been politically stable (Rodriguez, 2003). The other political parties have done nothing bad for the government. It has been stressed that the country’s single party and presidential type of government are the major eleme nts of its effective institutional structure (Huntington, as cited in Rodriguez, 2003, p. 97). This is quite logical since a political party which continues to rule for several years can always focus on implementing its platforms. A one-party system promotes continuity of projects and more social services. Nonetheless, it does not allow other parties to contribute ideas to a great degree. The interest of the dominating party is always at the forefront of every political move. In fairness to Mexican citizens, they have been observed to recognize the reign of a single political party. Social acceptance of this reality has been imminent (Rodriguez, 2003). It could even be asserted that to a certain point, these citizens have been passive about the party’s dominance. Significantly, PRI experienced defeat in the last 2000 presidential election. The outcome of the election has shocked many journalists and politicians (Klesner, 2005). It was almost unbelievable on the part of Instit utional Revolutionary Party. One possible reason for the party’s defeat is the Mexican citizens’ discontentment or dismay with the administration largely controlled by PRI. The National Action Party’s (PAN) Vicente Fox won that particular election and served as Mexican president from 2000 to 2006 (Klesner, 2005). In the 2006 presidential race, a PAN candidate was also elected named Felipe Calderon (Klesner, 2005).

Should College Athletes Get Paid Term Paper Example | Topics and Well Written Essays - 1000 words

Should College Athletes Get Paid - Term Paper Example Setting aside for the now that college athletes who participate in the more popular sports such as football and basketball earn millions of dollars for their respective college and that non-athletic students gain from these financial benefits as well, athletes, by virtue of their demanding schedule, are deprived of the ability to earn while they learn and because of this reason alone should be compensated somewhat. The amount of a stipend is debatable but a reasonable amount of, for example, $200 per month is hardly exorbitant. This discussion will examine the reasons why college athletes receive pay. Both the universities and the NCAA make millions of dollars each winter from the bowl games following the regular football season, a sum that doesn’t include the share individual conferences enjoy. Now add up concession and ticket proceeds, merchandise sales and money gained from corporate sponsorships that without the existence of sports would not be available to a university ev ery year. Those millions come from one month’s revenue from one sport. The college athletes understand that their efforts produce many millions of dollars for their schools but they are not allowed to make even pocket change while giving their all for their team. Athletes are subjected to the most meager of a life under current NCAA rules. Meanwhile, they observe other students with enough spending money at least for an occasional burger and their coach making a multi-million dollar income but know that it is them who are the ones that making the biggest sacrifice. When a college athlete or their family is experiencing financial difficulties as is the instance in many situations, the pressure to leave school to try a professional career is enormous. What would inspire a student-athlete in this predicament to remain in school if they were presented with a chance to earn what even a minor league salary or a backup role at the top league level may offer? Moreover, college athlet es face the perpetual threat of a career ending injury. This has ended the dreams of many for a professional career but, more tragically, also ends their academic career too. (Chaisson, 2001). There undoubtedly is a disparity between athletes and non-athlete students which is not in favor of the athlete. For example, college students who are engaged in extracurricular pursuits other than athletics, musicians for instance collect scholarships and can perform for their college’s symphony whether they or not they are academically eligible. They are also able to perform and make money in a professional band or orchestra while enrolled at school. By contrast, if athletes did this, they would lose their scholarship, be kicked out of school and most likely end any chance of playing professional sports. Furthermore, a music student is able to earn a music degree and even for a specific instrument. â€Å"A football or basketball major is unheard of, much less a major in playing quart erback or strong forward. Athletes are scrutinized for getting any type of job while on scholarship for their school. Getting paid to play or work in football would be sacrilege† (Chaisson, 2001). Student athletes represent of a unique sector of the school’s population. Much more is required of them. Athletes spend much more time and effort than general population students and are relentlessly challenged with balancing academics, athletics and social

Yahoo Versus Survivors of the Holocaust Essay Example for Free

Yahoo Versus Survivors of the Holocaust Essay The case Yahoo versus Survivors of the Holocaust is based on a lawsuit that was made by a group of French Nazi concentration camp survivors against the website yahoo.com for the auction of Nazi materials and other hate related contents. The Holocaust survivors sued the company in a French court after the US based Yahoo Company refused to respond to the warnings block access to neo-Nazi contents on its US based servers. The case was targeted towards accusing CEO of Yahoo Timothy Koogle as responsible for the controversial auctioning of Nazi artifacts on the Yahoo website and if he is found guilty he faces potential incarceration in France. The case also provides information on the dot.com crash which had a negative impact on Yahoo’s performance which experienced serious decline alongside other companies in the advertising budget. In April 2001, Yahoo suffered a 42% decline in advertising revenue which led to mass exodus of the company’s leading staff and threatened to replace Koogle. The case also point out that Yahoo France which was established in 1996 as a subsidiary of Yahoo International shares similar organizational structure, same look, and tailored its contents according to local tastes. It is therefore, a shared system whereby information that comes up on the company’s US site also shows up on the French site. Thus, there was a challenge in creating a global brand that is able to adapt to suit local tastes. In this case, the challenge of a shared website has led to a lawsuit which was put together in April 2000. La Ligue Contre le Racisme et l’Antisemitisme (LICRA) and the French Jewish Students filed a lawsuit against the US based company Yahoo, for posting Nazi-era contents for sale on the company’s auction site. Yahoo responded to the lawsuit by countersuing LICRA with the US District court for violating of constitutional rights of free speech in the US. Analyze the opportunities and threats of Yahoo establishing subsidiaries in foreign countries which maintain majority ownership. Yahoo International has developed subsidiaries that are suitable for the company image as a major MNC working in Information Technology (IT). The company is establishing subsidiaries in foreign countries around the world so that they can maintain majority ownership. For instance, in Yahoo France, the contents are tailored to fit local culture through specific contents such as sports categories focused on Tour de France, world cup soccer and the French Decathlon; while in the UK these categories focused on rugby, cricket, and equestrian events. Yahoo subsidiaries also enjoy the opportunities of majority ownership which allows the MNC to benefit from IT advancement and ease of transportation which makes it easier for the home and host country to have an effective international business. An example of the expected experience of Yahoo subsidiaries right to maintain majority ownership is similar to MTV network International, the music channel operation that reaches 1 billion people in 18 different languages and 164 countries; MTV management assures host countries that they are not in the business of exporting American culture, they point out their policy of 70% local content (Fatehi, 2008). Like MTV Network International, Yahoo International is advance in that it has developed 24 international sites in 13 languages, in each of its international markets Yahoo built independent directories of local language websites and other contents. The company yahoo is able to benefit this way by attracting 40% users from foreign countries. Nonetheless, the threats of having Yahoo in foreign subsidiaries which maintain majority ownership is that they risk having problems of hosting contents that are not culturally acceptable such as in the case of the Nazi artifacts showing up on the company’s French website and thereby signaling dispute due to local culture. The French representatives, primarily LICRA finds Yahoo as supporting unlawful act of hosting Nazi and other hateful contents which is against the Nazi Symbols Act. The symbols associated with Hitler’s Nazis are attractive to bigots on the Web because they suggest anti-Semitism in an immediate, forceful way to the general public (Poisoning the Web, n.d.). Based on the conflict in thoughts between the US based company and their French subsidiary, there are risks that are involved in providing foreign subsidiaries or their communities’ with the authority to accuse the company’s actions. According to the claim of Yahoo their intentions appear innocent. Thus, Yahoo is able to take a stance to protect their Freedom of Speech so that they do not experience continued accusation associated with hateful contents. Yahoo calls for protection of the First  Amendment of the US Constitution which includes the most basic component of freedom of expression, the right of freedom of speech, the right to freedom of speech allows individuals to express themselves without interference or constraint by the government (First Amendment, 2010). The information on the First Amendment of the US Constitution is important for Yahoo to use in defense of the risks that they could experience from their accusers who have consider them as disobeying th e Anti-Nazi Act and French laws that prohibited the display of Nazi contents and other hateful material. Analyze Yahoo’s social responsibility from a stakeholder perspective Yahoo’s social responsibility in this case will have a negative effect on the stakeholder perspective and their capacity for prosperity due to the conflict laid out in the lawsuits by Yahoo and LICRA. Yahoo is responsible for providing social responsibility to their customers, by providing safe products at reasonable costs. However, Yahoo was accused of showing auctions of Nazi contents on the companys U.S.-based Website which was accessible by French users and thus Yahoo was condemned by French Holocaust survivors. Yahoo’s social responsibility is also negative due to its acts that are found by LICRA as disobeying local laws and customs. Yahoo made progress in a countersuit against LICRA which accused that the French’s decision was in violation of the Communication, Decency Act, and Article 19 of the International Covenant on Civil and Political Rights, Article 10 of the convention for the Protection of Human Rights and Fundamental Freedoms, Article 19 of the Universal Declaration of Human Rights. Yahoo’s countersuits provide stakeholders with confidence in the organizations ability to overcome the constraints of the lawsuit. Yahoo’s stance in taking on a countersuit is a strong defense which creates opportunity to regain respect for the company and their stakeholders without acknowledging a prejudice intent or reference to Nazi auctions. Take a position on whether Yahoo acted in a manner that was ethically and socially responsible. In the case Yahoo versus survivors of the holocaust who is particularly Jewish students, the company did not meet the high expectancy level of ethical and social responsible standards. This is due to the auction of materials that are intolerant. The web displays of Nazi contents and other  hateful materials which were found on Yahoo website are unethical and unlawful. MNCs are responsible to act in a social responsible way; this includes operating within a certain parameter. There is thus a demand for the company to react quickly toward such contents of hate so that they will protect the company’s image and mission without experiencing accusation. Neo-Nazis use the Web to market merchandise, selling items emblazoned with the instantly recognizable symbols of Hitler’s Nazi party†¦ Like the T-shirt a music fan might buy at a rock concert, one shirt reads Adolf Hitler European Tour 1939 1945(Poisoning the Web, n.d.). Based on such negative intents, Yahoo is obliged to take serious future steps to isolate neo-Nazi contents from the website to protect the company’s image and promote social responsibility and ethics by condemning those that misuse the web to spread hate. Besides excluding Nazi-era memorabilia from the company’s French-language portal, formulate two additional business strategies to address the issues faced by Yahoo as well as the risks associated with implementing those strategies. Besides excluding Nazi era memorabilia from the company’s French language portal, it is important that Yahoo applies additional business strategies to address the issues faced by the company. One strategy that could benefit the organization is the Strategic planning which is the alignment of organizational capabilities with anticipated environmental changes in the pursuit of goal attainment (Fatehi, 2008). This strategy is important because it will provide Yahoo with the understanding of their environment and the forces that are likely to determine how they secure resources and achieve goals. However, there is a downside to this strategy and it is the risks involved in planning strategy which is somehow limited to the extent of difficulties that can occur as Yahoo expands globally. The multiplicity of cultural, sociopolitical, legal, and economic environments creates quantitative and qualitative difficulties (Fatehi, 2008). The problems that are likely to arise from Yahoo’s internationalization are risky and there is a chance that the firm will experience additional complexity that is outside of their strategic planning due to new problems can be a burden to the MNC. Cultural aspects of strategy are important strategies and will be the second business strategy that will address Yahoo’s problems in their foreign  markets. This strategy is important because culture plays a vital role in controlling MNCs to better support them in achieving their goals (Fatehi, 2008). In most business situations individuals are expected to apply self control and abide by culture norms. Cultural aspect of strategy is an important influence in determining the firm’s role in globalization and controlling its foreign operations. The risks of applying culture aspects of strategy is that the cultural difference are vast and vary in concept. Thus, there is a demand for Yahoo to meet cultural differences particularly by understanding the thoughts of foreign cultures. Without understanding the mentality and beliefs of a certain culture where they operate, Yahoo is likely to reencounter difficulties similar to the Nazi artifacts auction. Thus, the risk of cultural aspects of strategy will develop difficulties due to complications from various cultural differences which should be control in order to promote the company’s international objectives. Predict the consequences had Yahoo complied with LICRA’s initial demands. There would have been limited consequences for Yahoo if they had complied with LICRA’s initial demands to remove Nazi contents from their website. Instead, Yahoo initially responded that they had complied with French law on this issue and that there website did have a display or auction of hateful contents or Nazi materials. The case was initially made by LICRA charging Yahoo with illegally hosting auctions of Nazism, thereafter, the French court gave Yahoo a warning to block French residents from viewing Nazi auction or face fines. Yahoo adhering to LICRA would have violated their constitutional rights to protect free speech in the US Constitution. Thus, Yahoo would risk having to address serious issues from their home country about freedom of press which is linked to freedom of speech in the US constitution. The right to freedom of the press guaranteed by the first amendment is not very different from the right to freedom of speech; it allows an individual to express themselves through publication and dissemination; it is part of the constitutional protection of freedom of expression; and it does not afford members of the media any special rights or privileges not afforded to citizens in general (First Amendment, 2010). Yahoo faces the possibility of running into further problems from their users who could use the First Amendment as a bargain power to use the  website without compromising their constitutional rights. It is however a limited consequence if Yahoo is able to respond early to users or law enforcers on the contents display on their websites, this will avoid expenses for lawsuits and avoid challenges in securing revenues for stakeholders. References: 1. Fatehi, K. (2008). Managing internationally: Succeeding in a culturally diverse world (1st ed.). Thousand Oaks, CA: Sage Publications Ltd. 2. First Amendment (2010) Cornell Universitys Legal Information Institute. Retrieved 5/26/2012 from http://www.law.cornell.edu/wex/First_amendment 3. Poisoning the Web: Hatred Online (n.d.) Neo-Nazis: Stormtroopers of the Web. Retrieved 5/26/2012 from http://www.adl.org/poisoning_web/neo_nazi.asp

The significance of asking What versus Why. :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Asking â€Å"why† is often a reasonable way to find out information. However, in some circumstances it limits the response and circumvents the objective for asking the question.   Ã‚  Ã‚  Ã‚  Ã‚  When trying to resolve behavioral issues asking â€Å"why† tends to lead a student on a mental chase of cause and effect. While this process is generally helpful for critical thinking, it does not necessarily promote beneficial and on-going self-reflection.   Ã‚  Ã‚  Ã‚  Ã‚  Watch someone when you ask â€Å"why† and you'll often see her/his eyes looking up as if s/he can see into her/his brain and get the answer. However, the brain is not where feelings reside; it is where they are intellectually processed. Consequently, asking a student â€Å"why† is essentially asking for an explanation. Therefore, asking â€Å"why† often promotes a sense of confrontation and judgment which puts a student on the defensive, as if s/he has to justify her/himself to you. As a result the situation has become about your needs not hers/his.   Ã‚  Ã‚  Ã‚  Ã‚  On the other hand, asking â€Å"what† is a neutral question which does not imply judgment. It is a simple question which promotes a reporting of events and/or feelings; an important first step when trying to resolve behavioral issues. Asking â€Å"what† focuses the student’s attention inward to the heart of the matter... literally the heart, the essence of the experience†¦ the feelings. Asking â€Å"what† is a non-confrontational question that gives someone the opportunity to relate her/his experience; not to judge it and/or feel judged about it.   Ã‚  Ã‚  Ã‚  Ã‚  Equally important is that asking â€Å"what† gives the questioner the opportunity to listen without prejudice. If we truly wish to help a student change and grow then the first step is to honor her/his feelings as valid.

McDonald’s Case Study Essay

Strengths Largest Food service business in the world, 34,000 local restaurants serving nearly 69 million people in 118 countries, a $40 Billion dollar brand worldwide, Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newman’s Own Salad Dressings, Heinz Ketchup, Minute Maid Juice The majority of the retail locations are owned by independent franchisees, The company is able to grow while minimizing large capital expenditure Recession Proof – Low price menu items allow McDonald’s to survive when the economy is low as there are few economic situations where most consumers cannot afford McDonald’s. Massive buying power- 34,000 locations allows McDonald’s to control pricing on its core menu items Highly trained management staff well versed in Customer service skills (hamburger University) Positive company social-image (Ronald McDonald House) Impressive core competencies in franchising and logistics Target market is children and teens Weaknesses Fast Food is viewed by many as poor quality and unhealthy, often associated with â€Å"cheap and greasy,† especially the baby boomers who built the brand in the 50’s and 60’s less than 6% of the over 100 item entrà ©e menu is less than 200 calories more than half the entrees are high in sodium Large size of the business makes growth more difficult to achieve Commodity costs can quickly erode profit margins Low differentiation with other similar fast food companies such as Burger King, Wendy’s High Employee turnover at the local level Market saturation Negative publicity, such as the movie Super-Size Me. Opportunities Adapting to fit the changing lifestyle of the largest population sector by adding healthier food options Fast food will never be completely viewed as healthy but efforts in this direction could aid in customer perception Parents would appreciate the convenience when selecting a family dining option Remodeling of older restaurants Changing customer habits and new customer groups Adding premium menu items Entry into new product categories (coffee) Provide optional allergen free food items, such as gluten free and peanut free. Sugar-free products for diabetics, and healthier beverage options. Internet applications to order in advance Threats Modern society views Fast food as unhealthy Government agencies are enforcing healthier menu regulations such as posting of calories Commodity food price fluctuations – droughts and similar cost fluctuations cut into margin as it is hard to raise prices on most menu items Competition. Regional or Local fast food restaurant chains Being a market leader forces McDonald’s to shoulder more burden regarding research and innovations, copycat competitors can quickly implement any success without incurring the cost of a failure. Competition and saturation in emerging markets Needs to be more environmentally friendly with packaging Scandals/ Bad publicity. Ex. Heroin happy meals Minimum Wage rising Employee health insurance issues What alternative action should be considered? The company should diversify toward additional healthy offerings. Perception is reality, if a consumer perceives McDonald’s as attempting to change to a  healthier option that is sufficient. No one fools themselves into believing anything purchased at a fast food restaurant will be the healthiest item, but it can assist in showing efforts are being made. A company can highlight their ongoing concern for their consumer’s well-being. McDonalds should focus on healthier options, such as freshly tossed, made to order salads, featuring quality healthy ingredients. Expanding their healthy food menu by adding a variety of healthier breads and beverages. Other healthier food items can be incorporated into the menu such as panini’s, wraps, and healthy soups. Other changes would include, internet ordering, and home delivery. List all resources required for the selected action. Find vendors for the additional menu items and required packaging Equipment purchases, ex. Panini press, fresh salad chiller and display Train the staff to implement these changes Target the advertising campaign towards a healthier image. Partner with local produce markets, to purchase vegatables,etc. What controls would be recommended to measure the selective action? Point of Sale reports showing restaurant activity per product Customer survey Profit and loss statements Meet & Greet by management Comment boxes Advertising & promotion of the new healthy menu.